Japan’s Travel Popularity Soars, Leaving UK and US Behind

Outbound Travel Insights

Recent statistics reveal impressive growth in outbound travel from Australia, particularly towards Asian destinations. In April 2025, short-term trips surpassed one million, amounting to a whopping 1,044,530 trips. This marks an increase of 80,220 trips, equivalent to 8.3% compared to April 2024.

Comparing these figures to pre-pandemic times, there is a notable rise of 14% in outbound trips since April 2019, highlighting a booming interest in travel, especially towards Japan.

Top Travel Picks

Among the most sought-after destinations, Indonesia shines brightly, accounting for 13% of all Australian resident returns, with visits to Bali leading the charge. Other popular destinations include:

• New Zealand: 131,360 visits
• Japan: 107,130 visits
• China: 67,970 visits
• Thailand: 59,920 visits
• USA: 56,770 visits
• Vietnam: 54,910 visits
• India: 44,950 visits
• UK: 37,460 visits
• Singapore: 37,440 visits

Trends in Travel Growth

The trend is evident: travel to Japan has nearly tripled compared to traditional destination hotspots such as the UK, even while visitor numbers from the UK have remained static. Additionally, travel from the US is almost doubled, signifying a strong movement towards Asian destinations.

Growth Leaders

In terms of growth rates, several countries are pushing past their previous records: Vietnam has grown by 28.5%, Japan by 17%, and China by 12.7%. This surge indicates that Australians are turning their gaze towards Asia, partly due to favorable exchange rates and the increasing cost of travel to destinations like the UK.

The data from March 2025 also showed a jump of nearly 10% year-on-year. With 840,080 outbound trips recorded, the momentum into April seems steadfast.

A Broader Annual Lens

Over the twelve months leading to April 2025, outbound travel reached an impressive 12.05 million, equating to a 12.1% annual increase, according to the Australian Travel Industry Association (ATIA). Notably, Japan’s growth outpaces other countries, showcasing an increase of 33.8%. Other strong performers include China at 26.9% and Vietnam at 25.0%.

Inbound Treasures

On the flip side, Australia also saw a rise in inbound travel, welcoming 8.36 million visitors in the year leading to April 2025—an enhancement of 6.7% from previous years. Significant influxes were recorded from visitors from China (+23.4%), Japan, and South Korea.

Reason Behind This Travel Boom

The ATIA report pinpoints leisure travel as the primary reason for outbound journeys, forming about 60% of total trips. Visiting friends and relatives pushed its market share to 34.8% at its peak, while business travel remained comparatively low.

Looking regionally, New South Wales led with 330,970 resident returns, followed by Victoria and Queensland. Such figures underscore the growing sentiment for adventure abroad, particularly towards Asia.

Air Travel Dynamics

When analyzing air travel trends, Qantas led in international passengers with 528,000, claiming a market share of 15.8%. However, Jetstar climbed quickly, attracting 401,000 passengers and gaining a market share of 12%.

Specialized Travel Services

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Summarizing the Travel Landscape

The recent travel statistics highlight a vibrant global tourist landscape, with Japan emerging as a premier destination. It is clear that personal experiences in travel significantly outweigh reviews or feedback alone. By considering verified providers, travelers can conveniently book vehicles from LocalsRide, ensuring competitive pricing and a stress-free journey. With a wide range of vehicle options and seamless services available, travelers can explore global destinations with confidence. Start planning your next adventure and secure your worldwide transfer with LocalsRide. LokaleFahrt.de