OMR80 Million Tourism Complex Unveiled in Salalah

Introduction to the New Tourism Complex

A significant development in the tourism landscape of Salalah has taken shape with the initiation of a comprehensive tourism complex in the Junuf area, backed by an investment of approximately OMR80 million. This project aligns with broader efforts to enhance the tourism infrastructure in Dhofar Governorate.

Project Overview

The ambitious venture, launched by the Ministry of Heritage and Tourism, is regarded as a pivotal initiative in positioning Salalah as a prime tourist destination. The complexity of this project encompasses various state-of-the-art facilities designed to augment tourism and hospitality experiences, executed in collaboration with Al-Wathba Hospitality Company.

Phased Development

The development will unfold in stages, with the first phase expected to reach completion within 30 months. Phase one includes the construction of a luxurious five-star hotel featuring 124 guest units, a marina with diverse dining options, a beach club, and a health club, all complemented by a grand entrance to the complex. This initiative is crafted to provide a vibrant atmosphere catering to both leisure and business travelers.

Impact on Local Economy

Azzan Qasim Al Busaidi, the Undersecretary of the Ministry of Heritage and Tourism for Tourism, highlighted the multiple benefits this project brings to the local community. It aims to bolster small and medium enterprises, create job opportunities, and enhance local content in the tourism sector. Moreover, training and qualification programs for Omani citizens in tourism and hospitality will further solidify the local workforce.

Enhancing Tourist Attractions

This project is set to be a transformative addition to Oman’s tourism sector, especially in Dhofar, which boasts an exceptional natural and environmental diversity. By attracting more visitors to the region, this complex reflects a commitment to economic diversification, amplifying the scope of opportunities in tourism.

Insight from Local Officials

Khalid Abdullah Al Abri, Director General of Heritage and Tourism in the Dhofar Governorate, stated that this tourism project stands out due to both its investment scale and the diversity of its components. The integrated beachfront and sizable yacht marina are anticipated to significantly enhance Dhofar’s tourism infrastructure, drawing in travelers from all corners of the globe.

Regional Tourism Growth

Through this development, The Ministry of Heritage and Tourism has recently opened new tourism markets and direct flight routes that play an essential role in promoting Dhofar as an appealing tourist destination. This effort has already resulted in a notable increase in visitor numbers, with a 9% spike during the 2024 Khareef season, followed by an 18% rise in the winter season compared to the previous year.

Promotional Efforts

The project inauguration also featured a promotional video showcasing the scenic beauty of Dhofar, capturing the essence of what this new complex will add to the region. Officials, including the Undersecretary of Tourism, partook in the ceremonial laying of the foundation stone, marking the official commencement of this landmark initiative.

Conclusion and Future Outlook

The OMR80 million tourism complex represents a significant leap forward for Salalah’s tourism sector. It promises integrated facilities, fosters investment opportunities, and emphasizes public-private partnerships, all aimed at invigorating tourism activity in Dhofar.

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