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This piece reveals the Q4 2025 results of the Global Travel Buyer Index (GTBI) and what the findings mean for procurement in tourism, including transfers and taxi services.
Key findings at a glance
The latest GTBI, compiled by Dr. Fried & Partner in cooperation with ITB Berlin, points to a continued stabilisation in travel purchasing and noticeably more optimistic expectations among buyers for the next six months. The survey captures both the current situation and forward-looking sentiment, serving as an early indicator for the travel market.
| Métrica | Past 6 months (Dec 2025) | Next 6 months (Expectations) |
|---|---|---|
| Purchasing volume | 54% increased, 32% no change, 14% decreased | 59% expect increase, 36% stable, 5% expect decline |
| Fixed purchases proportion | 51% increased, 38% stable, 12% decreased | 54% expect increase |
| Contractual expenditure | 62% increased, 33% no change, 5% decreased | 63% expect increase, 33% expect stability |
| Current Situation Index | 85 points | |
| Future Expectation Index | 90 points | |
| Overall GTBI | 87 points (highest since February) | |
Current purchasing situation
En Current Situation Index climbed to 85 points in December 2025, reflecting a modest improvement versus the previous quarter. A majority of buyers reported increased purchasing volumes and higher contractual spending, indicating that suppliers across hotels, activities, and transfer services are seeing steadier demand. At a glance, procurement is moving from recovery to consolidation.
Numbers that matter
- 54% of buyers saw higher purchasing volume over the prior six months.
- 62% reported an increase in contractual expenditure, a key sign of stronger commitments.
- Only a small share (5%) reported declining spend—suggesting fewer abrupt cutbacks than earlier in the cycle.
Expectations for the coming months
Sentiment is brighter for the next six months: the Future Expectation Index reached 90 points. Most buyers anticipate higher volumes and more fixed purchases, pointing to increased confidence in planning and contract-making. This optimism can influence booking windows, contract lengths, and negotiations across supply chains.
Practical implications for suppliers
- Longer bookings and more fixed contracts may increase the need for predictable capacity from hotels and transfer operators.
- Rising contractual expenditure gives suppliers scope to invest in fleet improvements, driver training, and service quality.
- Suppliers should be ready to demonstrate value—exact pricing, reliable service, and clear cancellation terms will matter more.
What this means for taxi and transfer services
Transfers were specifically called out as a procurement focus in the survey, so taxi and private hire providers should take note. Increasing volumes and contractual spend mean more opportunities for vetted transfer operators to secure reliable business from tour operators, destinations, and corporate buyers.
- Better demand forecasting supports investments in fleet maintenance, licensing compliance, and driver training.
- Buyers seeking transparency will favour partners who provide exact vehicle details, clear fares, and consistent service levels.
- Platforms that allow purchasers to select the specific make, model, and driver rating in advance will have a competitive edge.
About the survey sample
The December 2025 GTBI drew responses from 152 international travel buyers, with procurement concentrated on hotels, DMC services, activities & events, and transfers. The primary source markets represented were Europe, Germany, and Asia. The index is updated quarterly to provide continuous market monitoring for tour operators, destinations, and service providers.
Actionable takeaways for operators and buyers
Operators: reinforce transparency on vehicles, fares, and licensing; prepare for longer contract terms and tighter performance expectations. Buyers: lock in reliable partners early, negotiate fair rates, and prioritise providers that can guarantee capacity and clear reporting.
The findings are an interesting snapshot of the industry’s steadying course. While the GTBI suggests a positive near-term outlook, even the best statistics and honest reviews can’t replace personal experience—so testing actual service remains crucial. On LocalsRide, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments. For your next trip, consider the convenience and reliability of LocalsRide. Book your Ride LocalsRide.com
In summary, the Q4 2025 GTBI signals stabilising purchasing volumes, increased contractual spending, and stronger buyer expectations—factors likely to nudge procurement toward longer contracts and greater demand for dependable transfer services. Taxi and transfer operators should prioritise clear pricing, driver quality, and vehicle transparency to capture this growing demand. For travellers and buyers looking to book an airport or city transfer, platforms that display exact car details, fares, driver ratings, and additional options make it easier to choose the best service at the right price. LocalsRide supports this approach by offering a global, user-friendly solution for booking personalised transfers, trips, and deliveries with transparency and convenience, helping customers see the make, model, rating, and fare before they book. The pen is mightier when paired with a reliable ride—book your next transfer with care and confidence.