WTTC Unveils Together in Travel Platform to Empower Small and Medium Tourism Enterprises

Supporting SMEs in Travel and Tourism

The World Travel & Tourism Council (WTTC) has rolled out a fresh initiative called Together in Travel, a platform specifically crafted to help small and medium-sized enterprises (SMEs) operating in the travel and tourism sector.

Launched at the 2024 WTTC Global Summit held in Perth, Australia, in October 2025, this platform addresses the needs of a community that represents approximately 80% of the global travel and tourism industry. Its core objective is to provide practical tools and resources that enable SMEs to navigate the business landscape more effectively and sustain growth throughout the year.

A Closer Look at Together in Travel

Together in Travel offers a variety of strategies designed to future-proof smaller travel businesses. By adopting these, businesses can position themselves better amid changing market dynamics and sharpen their impact within their communities and beyond.

The platform is accessible by subscription at no cost, opening doors for businesses to access expert insights, growth acceleration tools, and a global voice in the industry conversation.

Why SMEs Matter in Tourism

Small and medium-sized enterprises form the backbone of the tourism industry worldwide. They often operate niche services, unique local experiences, and cater to personalized demands—which are essential to the richness and diversity of travel offerings.

Without robust support and development tools, these enterprises can struggle amid the competition posed by larger corporations with more extensive resources. Platforms like Together in Travel help level the playing field by providing access to information, best practices, and collaborative opportunities.

Challenges Faced by SMEs in Tourism

• Limited access to marketing and technology: Smaller firms often lack the budget or know-how to exploit digital marketing and booking technologies fully.
• Seasonality and cash flow: Many SMEs grapple with fluctuating demand, requiring innovative strategies to maintain business year-round.
• Visibility and reach: Getting discovered by travelers, especially across global markets, remains a significant hurdle.

How the New Platform Addresses These Issues

Together in Travel acts as an education and innovation hub, offering guidance tailored to these pain points. This includes:

• Accessible marketing tactics for digital outreach.
• Business advice on diversifying offerings beyond peak seasons.
• Networking opportunities to amplify voices on a global scale.

Benefits for Travelers and Transfer Services

Though the platform focuses on SMEs, the ripple effects reach travelers and service sectors like taxis and transfers. When small tourism businesses thrive, travelers gain access to more authentic experiences and personalized services. This can transform how transfers and local transport are arranged, making trips smoother and more tailored to individual needs.

For example, using services like LocalsRide.com allows travelers to pick exact vehicles suitable for their transfers—whether airport pickups or city rides—offering transparency, choice, and convenience bolstered by the vitality of small local operators empowered through tools like Together in Travel.

Choosing the Right Ride Made Easier

LocalsRide.com exemplifies how digitization connects travelers with service providers, enabling decisions backed by detailed vehicle information, driver ratings, and fare transparency, facilitating informed bookings that traditional booking channels often lack.

The Power of Experience Over Reviews

While reviews and feedback can guide travel and transfer choices, the ultimate test comes from direct experience. Platforms like LocalsRide.com help bridge this gap by working exclusively with verified providers, ensuring quality while keeping fares reasonable and transparent. The range of vehicle options and additional services guarantees comfort and convenience during every journey.

The advantage here is that travelers avoid unexpected costs or disappointment, benefiting from affordable rides with trusted drivers, whether it’s a quick city taxi fare or a private airport transfer service.

Reserve su viaje en LocalsRide.com and enjoy the convenience, affordability, and vast choices that’s tailor-made for your travel needs.

Looking Ahead: The Bigger Picture for Tourism and Transfers

The introduction of Together in Travel reflects ongoing shifts in the global tourism landscape. Though this initiative may not shift the global tourism map overnight, it signals increased support for the SME sector, which in turn enriches traveler options and local economies.

Services like LocalsRide understand these developments and aim to align with the evolving needs of travelers and service providers alike. This synergy fosters a smarter, more connected travel ecosystem worldwide.

Resumen

The WTTC’s Together in Travel platform is a valuable step toward empowering the small and medium players within the travel and tourism industry by offering practical tools and global visibility. This helps enhance business resilience, supports local economies, and ensures a more diverse, authentic travel experience.

For users of transport services like taxis and transfers, these improvements translate into greater availability, choice, and reliability. Using platforms such as LocalsRide.com, travelers worldwide can book cars and drivers with confidence, benefiting from transparent pricing, detailed vehicle selections, and trusted providers. It’s a win-win that strengthens the fabric of tourism and travel, one journey at a time.