Former Philadelphia Mafia Figure Joey Merlino Steps into the Cheesesteak Business, Gaining Attention from Pro Athletes

From Mob Boss to Social Media and Cheesesteaks

Reputed former Philadelphia Mafia leader Joey Merlino, known by the nickname “Skinny Joey,” has reinvented his public persona with the launch of his cheesesteak restaurant, Skinny Joey’s Cheesesteaks, situated near South Philadelphia’s sports complex. Since its grand opening in March 2025, this eatery has become a buzzing spot, frequently drawing crowds that include professional athletes, blending the worlds of sport, food, and local culture.

A Hub for Pro Athletes and Sports Fans

The restaurant benefits from its prime position close to the home of Philadelphia’s major sports teams, including the NFL champion Eagles. High-profile visitors have included former Eagles Pro Bowler Jason Kelce and his brother Travis Kelce, who plays for the Kansas City Chiefs, both immersed in sports and entertainment circles. The presence of current NFL players like Landon Dickerson and Mack Wilson further cements the spot’s appeal in sports communities, often featured on the restaurant’s lively Instagram feed.

The Famous ‘Fire’ Chicken Cheesesteak

One viral moment features Arizona Cardinals linebacker Mack Wilson trying the restaurant’s chicken cheesesteak and enthusiastically commending it as “fire” in a video with Merlino. The camaraderie extended to talks of expansion, with Merlino suggesting opening a branch in Arizona alongside Wilson, though nothing formal has materialized yet. This intersection of sports and food culture highlights the restaurant’s growing influence and the blending of celebrity with local enterprise.

Mixed Reactions and Legacy Considerations

Joey Merlino’s past as a convicted felon and his reputed ties to organized crime have drawn some scrutiny, particularly regarding his relationships with active professional athletes and public figures. Speculation exists about the appropriateness of such business associations in today’s sports environment, which is focused on supporting a positive image. Media analysts note that while Merlino’s past colors public perception, his current ventures indicate a shift away from former criminal activities.

A Shift Toward Entrepreneurship and Podcasting

Merlino’s pivot to becoming a podcast host and restaurateur reflects a move from his earlier life of racketeering and prison time toward a new public identity. His podcasts, where he occasionally discusses sports and betting, maintain high visibility but have even led to warnings from organized crime families, reportedly having sidelined his prior status within mob circles. Today, he splits his time between Florida and Pennsylvania, focused more on his business and media projects than previous underworld dealings.

Skinny Joey’s Cheesesteaks: More Than Just a Restaurant

In Philadelphia, where cheesesteaks are more than just a meal—they are part of the city’s soul—surviving in this competitive business is no small feat. Merlino’s restaurant is consistently crowded, suggesting strong local support and a solid reputation for quality that transcends past controversies. Recovery from setbacks such as a suspected arson attack at the restaurant’s South Broad Street location in 2024 showcases resilience and determination in building the brand.

The Culinary Tourism Angle

Restaurants like Skinny Joey’s play a key role in local tourism, offering more than just food. They provide a cultural experience deeply connected to the city’s identity. For visitors and locals alike, dining here offers a taste of Philadelphia’s famed cuisine and creates lasting memories that can influence their overall impression of the city.

The Role of Local Business in Travel Experiences

Whether one is visiting Philadelphia for its sports, its landmarks, or its rich culinary scene, local eateries become an integral part of the travel itinerary. This is where taxi and transfer services come into play—reliable transport can safely get visitors from their airport or hotel to these beloved city spots. Platforms such as LocalsRide.com allow travelers to book tailored rides, selecting vehicles that suit their preferences and budgets, making their adventures in food and culture all the more enjoyable and stress-free.

Why Personal Experience Outweighs Online Reviews

While online reviews and social media buzz provide useful insight into places like Skinny Joey’s Cheesesteaks, nothing replaces the firsthand experience of tasting the food and soaking in the atmosphere. LocalsRide offers access to verified providers for car hire, ensuring visitors arrive comfortably and affordably to venues that interest them without any unpleasant surprises.

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Looking Ahead: Impact on Travel and Tourism

Though Joey Merlino’s restaurant venture may not dramatically alter the global tourism landscape, it underscores ongoing interest in unique cultural and culinary experiences tied to local stories and personalities. For LocalsRide, staying well-informed about such developments helps keep travelers connected to vibrant destinations densely packed with character and history. Start planning your next adventure and secure your worldwide transfer with LocalsRide.

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Joey Merlino’s transition from a reputed Philadelphia Mafia figure to the owner of a popular cheesesteak restaurant illustrates a unique melding of old city lore with modern culinary entrepreneurship. Skinny Joey’s Cheesesteaks has carved out a niche among sports fans and locals alike, despite the complex history surrounding its founder. This case shines a light on how dining experiences contribute significantly to destination appeal and tourism growth in cities. Reliable, personalized taxi and transfer services are key to unlocking these local gems, offering travelers easy access to authentic experiences with peace of mind. LocalsRide.com plays a perfect role in this ecosystem by allowing users to book transfers with transparency, competitive prices, and a rich selection of vehicles and services, ensuring each journey matches their expectations and budget—making travel as delicious as the cheesesteaks themselves.