EaseMyTrip’s Latest Surge in Non-Air Travel and Dubai Market Expansion Highlights Emerging Travel Patterns

Robust Growth Beyond Air Travel

EaseMyTrip’s second quarter of FY26 showcased significant growth, particularly in non-air travel sectors. The company experienced a remarkable surge in hotel and holiday bookings, rising by over 93% compared to the previous year, with daily room nights booked averaging around 4,600. Meanwhile, bookings for trains, buses, and other modes of transport grew by 16%, evidencing a diversification in travel preferences among consumers. These figures underscore how travelers are increasingly embracing a wider range of travel options beyond just flights.

Financial Highlights at a Glance

International Markets in Focus: Dubai Leads the Pack

The international strategy has been pivotal, with Dubai’s business doubling in gross booking revenue to Rs 361.7 crore, a growth of 109.7%. This exceptional performance can be attributed to increased outbound demand from the region, enhanced partnerships locally, and scaling operations in key overseas markets. The Dubai market’s dynamism reflects its emergence as a global travel hub, supported by world-class airport infrastructure and a vibrant tourism ecosystem offering a blend of luxury, culture, and entertainment.

Non-Air Segments Driving Expansion

On top of air travel, segments like hotels, holidays, trains, and buses are shaping new consumer trends. EaseMyTrip’s strategic emphasis on these high-margin verticals clearly works; seeing almost double the previous year’s bookings for hotels and holidays testifies to this success. Travelers today tend to seek complete trip packages that provide convenience, seamless experiences, and added value.

Strategic Moves Under EMT 2.0

EaseMyTrip’s strategy, dubbed EMT 2.0, aims to build a comprehensive travel ecosystem. This approach spans wellness, mobility, hotels, holidays, and other lucrative verticals, creating multiple revenue streams that keep the business resilient. Expanding beyond traditional sectors aligns perfectly with global trends: travelers are looking for personalized, holistic travel solutions rather than isolated services.

Recent Acquisitions and Partnerships

• Acquired a 50% stake in Three Falcons Notting Hill Limited, marking entry into the premium hospitality sector with London’s luxury boutique hotel The Knight of Notting Hill.
• Took full ownership of AB Finance Private Limited, enhancing its commercial property base in Gurugram.
• Launched India’s first smart kiosk rewards programme at airports in partnership with Hoi, offering travelers instant coupons and monthly vouchers.
• Partnered with MoEngage to deepen customer engagement through real-time and personalized communication.

Marketing Initiatives to Stimulate Demand

To boost domestic market demand, EaseMyTrip rolled out two major campaigns — the Azadi Mega Sale around Independence Day and the Dussehra Sale in September. Both featured deep discounts on flights, hotels, buses, cabs, and holiday packages, leveraging collaborations with banks and airlines. By fostering such promotions, the company keeps travel affordable and accessible, enticing a broad user base to explore more destinations with ease.

Positioning for Global Leadership

Present in over 10 countries and serving more than 30 million customers, EaseMyTrip continues to expand its footprint. Its partnership network spans over 72,000 registered travel agents and 400+ airlines. The hotel inventory boasts nearly 2.9 million properties worldwide, supported by a dedicated workforce. With a repeat transaction rate of 94%, the company’s diversified model speaks volumes about customer trust and satisfaction.

What This Means for Taxi and Transfers

The growth and diversification in travel booking directly affect the taxi and transfer industry. As travelers opt for more comprehensive trips involving hotels, holidays, and multi-modal transportation, the demand for reliable transferts aéroport, private car hireset seamless local rides grows. Platforms like LocalsRide.com respond perfectly to this need, offering travelers the ability to select specific vehicles, view detailed car and driver profiles, and enjoy transparent pricing before booking—ensuring travelers get the exact service they desire at the best fare.

Benefits of Choosing Personalized Transfers

• Transparence : Full visibility into vehicle make, model, and driver ratings.
• Commodité : Ability to book vehicles across cities and countries with verified providers.
• Abordabilité : Competitive prices without hidden fares or surprises.

With the tourism sector becoming more complex and personalized, access to reliable taxi and transfer services that match users’ expectations simplifies traveling logistics.—a vital aspect wherever one’s itinerary takes them.

A Word on Experience versus Reviews

While data and reviews shed valuable light on service quality and trends, they can never fully replace personal experience. LocalsRide offers access to cars with drivers from verified providers, covering a range from cheap taxis to premium limousines, enabling travelers to plan trips with confidence and without overspending. The platform’s extensive vehicle selections and additional options allow users to tailor services exactly to their needs, bridging the gap between expectation and reality.

Réservez votre trajet sur LocalsRide.com today and enjoy seamless, transparent transfer services no matter where your journey takes you!

In Summary

EaseMyTrip’s Q2 FY26 performance paints a vivid picture of rapid growth fueled by non-air travel sectors and stellar international market success, especially in Dubai. Hotel and holiday bookings have nearly doubled, supported by strategic acquisitions and innovative partnerships under the EMT 2.0 framework. The company’s expansion beyond flights aligns with evolving traveler demands for integrated, multi-service solutions, underlining the interconnectedness of various transport and hospitality sectors.

For travelers, this evolution means that comprehensive travel planning now benefits from more options — not only in flights but also in transfers and local transport. Platforms like LocalsRide.com complement this trend by providing a transparent, user-friendly way to book private cars, transferts aéroport, and other ground services worldwide at reasonable prices. This ensures that every leg of a trip, from airports to city centers and beyond, is handled smoothly, echoing the new era of holistic travel experiences where convenience, affordability, and choice are paramount.