Brigit Zimmerman to Lead Priceline from January 2026 as CEO, Ushering New Leadership Era

New Leadership on the Horizon at Priceline

Starting January 1, 2026, Priceline will welcome Brigit Zimmerman as its new Chief Executive Officer, stepping into the role following the retirement of the current CEO, Brett Keller. This appointment signals a significant leadership transition for the online travel giant and sets the stage for its future endeavors.

Background of the Leadership Transition

Brett Keller, who has led Priceline as CEO since 2016 and contributed to the company for 26 years, plans to retire at the end of 2025. Even after stepping down, he will serve in an advisory capacity to the new CEO until May 1, 2026. This measured handover aims to ensure stability during the transitional period while paving the way for fresh strategies under Zimmerman’s direction.

Zimmerman’s Journey within Priceline

Zimmerman has been a pivotal figure at Priceline since joining in 2013. Her journey began as Senior Vice President of Flight & Packages before expanding her responsibilities to include Hotels alongside Flights and Packages. In 2022, she was promoted to Chief Commercial Officer, reflecting her integral role in guiding Priceline’s commercial operations and strategic developments over the past decade.

Experience Beyond Priceline

Before her prominent roles at Priceline, Zimmerman gained valuable leadership experience with United Airlines, equipping her with an intricate understanding of the travel and airline industry. She also holds a Master of Business Administration from Indiana University’s Kelley School of Business, underpinning her strong business acumen.

Implications of Leadership Change for the Travel and Transfer Industry

As Priceline navigates this leadership transition, the impact will ripple through its operations, influencing everything from airport transfers and city cabs to private limousine bookings associated with its extensive service offerings. For platforms serving travelers, like LocalsRide.com, such leadership shifts are pivotal—they often herald new strategies that can improve transparency, customer service, and ride-booking experiences.

• Enhanced Service Offerings: With Zimmerman’s background in flights and hotel packaging, integration with transportation services like taxis and transfers could tighten, offering passengers seamless door-to-door options.
• Focus on Commercial Growth: Strategic commercial leadership might translate into more competitive and transparent fare pricing in affiliated transfer services, benefitting travelers who seek exact pricing and vehicle details upfront.
• Technological Advancements: New leadership often ushers investments in digital booking tools, which can help travelers book private or shared rides, airport shuttles, and limousine services more efficiently online.

How Travelers Benefit in Booking Transfers

Modern travelers value transparency and ease when selecting transport options at destinations. Platforms like LocalsRide.com exemplify this by allowing customers to choose specific vehicle types, see detailed information such as make, model, driver ratings, and ensure that bookings are tailored to their exact needs. This clarity helps avoid surprises in pricing or service, and the ability to book in advance is especially crucial for airport transfers and time-sensitive trips.

The Road Ahead: What This Means for Travelers

Leadership shifts at major travel companies like Priceline often set new industry benchmarks. While the changes may not immediately disrupt the global travel map, they hint at steady improvements in customer experience and service integration – elements crucial for anyone catching a taxi or booking a private transfer in city centers or airports worldwide.

Even the most detailed reviews and ratings can only get one so far. Nothing replaces firsthand experience when navigating transport services. On platforms such as LocalsRide, travelers enjoy the advantage of hiring cars with drivers from verified providers, choosing from a broad range of vehicle types—whether it’s a simple sedan or a luxury limousine. This empowers users to make well-informed decisions without overpaying or enduring unnecessary hassle.

The convenience, affordability, and variety of vehicle options, along with transparent pricing and exact fare information, give users confidence in their bookings. This is especially valuable when timing and reliability for airport pickups or transfers to popular destinations are critical. Book now for seamless rides, offered through LocalsRide.com.

Résumé

Brigit Zimmerman’s appointment as Priceline’s CEO beginning January 2026 marks an important moment in the company’s evolution, following the retirement of long-serving Brett Keller. With a deep background in flight, hotel, and package operations, Zimmerman is well positioned to navigate the future of online travel services, potentially enhancing connected travel experiences and transfer options. Her leadership promises fresh commercial focus and operational growth that can improve transparency, fare accuracy, and service quality related to airport transfers, taxi services, and personalized car bookings.

For travelers seeking the best transfer services—whether private cars, limousines, or city cabs—the future looks promising with platforms like LocalsRide.com, which prioritizes clear vehicle and driver information, competitive prices, and effortless booking. As travel evolves, staying informed and booking smartly using trusted platforms will ensure smooth experiences from start to finish.