Leadership Transformation at Accor: Raki Phillips Joins as Regional President for PME Division

Introduction to Leadership Changes at Accor

Accor has recently announced a significant change in leadership, appointing Raki Phillips as the new Regional President for its Premium, Midscale & Economy (PME) division across the Middle East, Africa, and Türkiye. This appointment will take effect in November 2025, succeeding Paul Stevens, who has been instrumental in guiding the division.

Scope of Responsibilities

In his new role, Phillips will be responsible for the performance of hotel operations across an extensive network of more than 250 hotels located in 27 different countries. Additionally, he will manage a robust pipeline featuring over 85 future openings that will further solidify Accor’s footprint in the region. Reporting directly to Duncan O’Rourke, the CEO for Accor’s PME division in the Middle East, Africa, and Asia Pacific, Phillips will play a crucial role in steering the company’s strategic direction.

A Proven Track Record in Tourism

Phillips brings with him over 20 years of global experience in tourism and hospitality, making him a well-regarded leader in the Middle East. He most recently served as the CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA), where he catalyzed a significant transformation of the Emirate into a notable travel destination. Under his leadership, the destination tripled its tourism revenues and expanded its international airlift. He also played a pivotal role in securing the Wynn Resorts deal, the most substantial foreign direct investment in the Emirate, alongside launching notable sustainability initiatives.

Prior Experience and Achievements

Before joining RAKTDA, Phillips held senior commercial roles with Fairmont Raffles Hotels International, contributing to brand expansion and operational excellence across various locations. His expertise in luxury hospitality was further honed through his involvement with iconic brands, including the ramp-up of operations at the Fairmont, Raffles, and Swissôtel Makkah complex, as well as projects in the Middle East and India. Previously, Phillips also worked with Ritz-Carlton and Universal Studios Orlando, balancing deep operational acumen with a commercial mindset.

Recognized Leadership Qualities

Raki’s innovations, community engagement strategies, and cultural initiatives have earned him recognition as a leading figure within the Middle East travel and tourism sector. His ability to deliver strong results has been attributed to his unique combination of regional insight and purposeful leadership.

A Vision for Future Growth

Duncan O’Rourke, the CEO for Accor’s PME division, remarked on Phillips’ appointment: “Raki brings a rare blend of commercial agility, regional expertise, and leadership rooted in purpose. As we enter a new growth phase in the Middle East, having a leader with his understanding and strong relationships is vital. His community ties and skill in elevating brand strength are essential for forging Accor’s path forward.”

A Smooth Transition

Phillips steps into this pivotal role following the departure of Paul Stevens, whose nearly three-decade tenure with Accor saw impressive growth and a cultural rejuvenation within the company. Stevens’ initiatives, including major campaigns focused on community and inclusion, have left a lasting impact on the company culture.

A Time of Momentum

Accor is presently experiencing robust growth in the region, boasting over 350 hotels and 92,000 rooms, with 140 additional hotels and 31,000 rooms in the pipeline. The PME division has shown healthy annual growth rates, particularly in key markets such as the UAE, Egypt, and Saudi Arabia. Phillips’ leadership is expected to enhance Accor’s dedication to local leadership and innovation, essential for navigating the diverse needs of hospitality in the region.

Brand Portfolio Management

Based in Dubai, Phillips will manage a diverse brand portfolio encompassing Swissôtel, Pullman, Mövenpick, Novotel, Mercure, and ibis. His role will also include working closely with hotel owners and partners to maximize long-term value and cultivate guest loyalty.

Következtetés

The appointment of Raki Phillips marks a pivotal moment for Accor as it strives for excellence in the hospitality sector across the Middle East and beyond. As the travel landscape continues to evolve, Phillips’ insights and strategic vision will be key in ensuring ongoing success. By focusing on community engagement and brand strength, he looks to leverage Accor’s strong market position.

Whether traveling for business or pleasure, choosing services that offer transparency and reliability is essential. With platforms like LocalsRide.com, users can explore a variety of transportation choices, making it easy to book personalized transfers, and benefit from a range of options at their fingertips. Ultimately, even well-reviewed services can’t replace firsthand experience, which is why engaging with verified providers on LocalsRide can lead to informed decisions at competitive prices. Experience the convenience and affordability with a wide selection of vehicles—from private cars to larger options tailored to your needs. So, why not Foglaljon fuvart today and embark on a journey with confidence?