Elevating the Hospitality Beverage Experience with Fizz by Loews Hotels

Introduction to Fizz by Loews Hotels

The beverage offerings at hotels are getting an exciting makeover with the introduction of Fizz by Loews Hotels. This innovative, soda-centric program is designed to cater to the modern guest’s desires, launching nationwide this summer and revolutionizing how people enjoy refreshments while away from home.

A New Era for Soda

As soda experiences a resurgence in popularity, fueled by a growing trend toward mindful drinking, Fizz by Loews Hotels emerges as a frontrunner. It positions Loews as the first hotel brand to embrace this shift with a culinary approach, emphasizing crafted carbonated beverages that bring flavors to life.

The Foundation of Fizz

Building upon the success of the previous Free Spirited program—known for its curation of non-alcoholic and low-alcohol drinks—Fizz aims to meet the rising expectations of guests who are increasingly focused on their consumption choices without giving up taste or enjoyment. Whether guests desire to abstain entirely, prefer lighter options, or are simply eager for something exciting and refreshing, Loews Hotels delivers an inclusive, elevated experience.

The Art of Customization

Mark Weiss, Senior Vice President of Food & Beverage and Design at Loews Hotels & Co, expressed the essence of Fizz: “Fizz by Loews Hotels celebrates the art of carbonation in a way that’s seasonal, creative, and completely customizable.” This initiative is about more than just drinks—it’s about connecting the guests to their choices and enhancing shared moments, which is crucial for any traveler. Imagine unwinding on a hotel terrace, sipping a custom spritz made just for you.

Signature Menus by Location

Each hotel in the Loews portfolio presents a distinct selection of house-crafted sodas, showcasing the unique regional flavors. The expert “Fizzologists” at each location utilize fresh, local ingredients to create delightful drinks that can be enjoyed spirit-free or with an optional alcohol addition.

Featured Signature Sips

• Blossom Breeze at Loews Kansas City Hotel: A delightful fusion of cherry mint syrup and lime juice, culminating in a refreshing club soda twist on hot summer days.
• Lychee Lush at Loews Miami Beach Hotel: A tropical sensation combining lychee purée and fresh raspberries, finished with distinctive lychee foam.
• Peach Fizz at Live! by Loews – St. Louis: Celebrating local peaches with a lemon juice twist, this summer favorite strikes a perfect balance of sweet and tart.
• Strawberry Mint at Loews Arlington Hotel: A refreshing garden sip, brightened with vibrant lemon juice and layered mint syrup.
• Piña Colada Pop at Loews Coronado Bay Resort: A fun spin on the classic piña colada featuring coconut syrup and pineapple juice.
• Watermelon Crawl at Loews Nashville Hotel: A bold, fruity beverage, crafted with muddled basil, bringing a refreshing herbal twist to the party.

Fizz Cart Experiences

Highlighting the guest experience, Loews Hotels will also unveil the Fizz Cart, a mobile unit that brings made-to-order soda creations to poolside lounges and rooftop venues, allowing guests to enjoy bespoke refreshments right at their fingertips.

The Experience Beyond Beverages

The Fizz initiative is more than just a beverage selection; it’s a carefully curated experience that resonates with all guests, regardless of age or taste. By integrating nostalgic elements of soda culture with modern creativity, it appeals to the adventurous spirit of travelers. Whether lounging poolside or enjoying a refreshing drink after a day of city exploration, guests have the flexibility to choose how they wish to indulge.

Conclusion: A Toast to Fizz by Loews Hotels

As the travel landscape evolves, programs like Fizz by Loews Hotels not only cater to a growing demand for custom beverage experiences, but also enhance the overall hotel visit. Whether looking to revitalize after a busy day or wind down before continuing an adventure, the options at Loews are designed to please. With the world becoming more interconnected, such unique offerings can help shape future travels, making them memorable and tailored.

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