Bollywood Stars Promote New Zealand as a Stunning Destination for Indian Travelers

Captivating Campaign Launch

The allure of New Zealand as a top-notch travel destination is being highlighted by a new campaign featuring Bollywood actors Rajkummar Rao and Patralekhaa. The #BeyondTheFilter initiative aims to position New Zealand as an “authentic, less-crowded” place for adventure seekers from India.

Engaging Mini-Series Format

This innovative campaign is showcased through a five-part cinematic mini-series that resonates well with the Indian audience. According to a spokesperson from Tourism New Zealand, the series is crafted to tap into the rising interest among Indian travelers for genuine, immersive experiences that emphasize real connections over curated social media visuals.

Experiences That Resonate

The mini-series paints a picture of New Zealand’s breathtaking landscapes, unique cultural experiences, wellness offerings, and local cuisine. It emphasizes autumn travel, presenting cozy weather and fewer crowds, perfectly addressing the digital fatigue that many travelers feel.

Strategic Partnerships in Promotion

To amplify the reach of the campaign, Tourism New Zealand has collaborated with various trade partners, including Thomas Cook, to optimize conversion rates. The series is available across all Tourism New Zealand platforms, as well as on partner sites.

Impressive Outreach Metrics

Since the launch event in Mumbai, the campaign has seen notable success, attracting 33 media outlets and generating a reach of 379 million with overwhelmingly positive sentiment.

Growing Indian Market for New Zealand

India stands as the fifth-largest market for New Zealand tourism, with approximately 81,400 Indian visitors recorded in the year leading up to May. While this figure marked a slight dip of 5.5 percent from the previous year, it represents a significant 122 percent recovery compared to pre-COVID levels in 2019.

Visitor Trends and Preferences

Notably, Indian travelers demonstrate a strong interest in visiting New Zealand. A significant 75 percent of these visitors arrive outside the peak December-February summer season, enjoying an average stay of 17 days and exploring four or more regions during their visit.

Strategizing for the Future

Tourism New Zealand recognizes the potential of the Indian market, noting that 14 million individuals from major cities like Mumbai, New Delhi, and Bengaluru are contemplating trips to New Zealand. However, the rate of conversion from interest to booking remains low.

Seizing Opportunities

There exists a fruitful synergy between the Indian holiday calendar and New Zealand’s off-peak seasons, presenting a year-round opportunity for tourism. The allure of experiencing genuine New Zealand while avoiding overcrowding is a compelling draw for Indian tourists.

Utilizing Influencers for Authentic Storytelling

The choice of Rajkummar Rao and Patralekhaa as campaign advocates reflects a strategic decision to employ trusted voices capable of reaching a wide audience. Tourism New Zealand frequently seeks high-profile ambassadors who can authentically engage potential travelers through their narratives.

A Legacy of Effective Collaborations

The agency previously collaborated with actor Sidharth Malhotra, aiming to maintain the appeal of New Zealand as a holiday destination within the Indian travel market.

Conclusion: Embracing Diverse Travel Experiences

New Zealand’s tourism initiative is more than just a promotional campaign; it’s a chance for travelers to disconnect from the chaos, embrace tranquil surroundings, and explore unique cultural offerings. The increasing popularity of the destination underlines a broader trend towards authentic travel experiences that resonate on a personal level.

LocalsRide.com enhances this theme by offering personalized transfer options and the ability to select specific vehicles tailored to user preferences. With unmatched transparency in bookings, travelers can easily plan their trips to New Zealand today. Booking with LocalsRide not only ensures convenience but opens up a gateway to exploring vibrant, diverse locations with ease and comfort.

While reviews and feedback play integral roles in travel planning, they can never fully replace the richness of personal experiences. Through LocalsRide, users can hire a car with a driver from verified providers at affordable prices, empowering them to make informed travel decisions without splurging unnecessarily. Experience the availability of a vast array of vehicle choices and additional options, all tailored to fit your needs. Book your ride today on LocalsRide.com.