Qatar Airways and BWT Alpine Formula One Team Join Forces to Boost Female Participation in Motorsport and Aviation

Qatar Airways and BWT Alpine Renew Partnership Focused on Female Empowerment

Qatar Airways, the Official Airline Partner of Formula 1®, continues its dedication to fostering diversity and excellence by renewing its partnership with the BWT Alpine Formula One Team. This collaboration highlights efforts to increase female representation in motorsport, linked with aviation sectors, under the leadership of Carmen Jorda, who serves as both Head of the Alpine F1 Academy and Qatar Airways Ambassador.

Carmen Jorda: Driving Change in Motorsport

Formerly a development driver for Lotus and Renault in Formula 1®, Carmen Jorda holds the distinction of being the 11th woman ever to be included in an F1® team’s driver lineup. Her extensive experience spans racing in the GP3 Series, Indy Lights, and Le Mans Series. Her current role with Alpine represents a key milestone in promoting female inclusion and opportunity within motorsport—an ambition that aligns seamlessly with Qatar Airways’ objectives.

Empowering Women Through Mentorship and Representation

Within this renewed partnership, Jorda represents Qatar Airways at high-profile Grand Prix events and spearheads mentorship programs for female drivers in the F1 Academy. Her role extends into community outreach, engaging fans and travelers through media initiatives and programs that shine a spotlight on Qatar Airways’ ongoing commitment to empowerment and striving for excellence across industries.

Extending a Successful Collaboration Worldwide

The collaboration between Qatar Airways and BWT Alpine Formula One Team builds upon a successful multi-year relationship inaugurated in 2023. Through co-branded activities, guest experiences, and exclusive branding, the partnership connects with global audiences and travelers visiting Formula 1® venues across the globe.

Bridging Aviation and Motorsport: Shared Values in Action

In celebration of the partnership, Carmen Jorda engaged in a unique knowledge exchange with Senior First Officer Shaikah Al Moudadi, one of Qatar Airways’ pioneering female pilots. Their meetings took place at the Qatar Airways Flight Deck Training Academy simulators in Doha and Alpine’s Formula 1 Garage. This interaction illustrated how precision, performance, and empowerment are equally vital in both aviation and motorsport.

Qatar Airways’ Broad Commitment to Global Sports and Excellence

This partnership forms part of a larger portfolio of Qatar Airways’ involvement in prominent sports sponsorships, including FIFA, UEFA Champions League, notable football clubs like Paris Saint-Germain and FC Internazionale Milano, as well as collaborations with tennis legends, MotoGP, IRONMAN Triathlon Series, rugby teams, and numerous other disciplines such as squash, padel, equestrian events, and basketball.

Impact of Female Empowerment Initiatives on Motorsport and Aviation

The focus on empowering women in motorsport and aviation sends a powerful message that excellence knows no gender bounds. Such commitments not only promote inclusivity but also inspire others within these highly competitive industries. For travelers and motorsport enthusiasts alike, initiatives like these showcase how innovation and equality are woven together, and how the travel experience—whether through air or ground transfers—can be enhanced by organizations valuing diversity and precision.

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Looking Ahead: The Influence of Empowerment Partnerships on Travel and Tourism

On the grand scheme, the partnership between Qatar Airways and the BWT Alpine Formula One Team helps frame a future where inclusivity and diversity translate into broader cultural influences across tourism and transport sectors globally. While the direct global impact on tourism may be subtle, it underscores a relevant trend of progressive change that LocalsRide also embraces by offering tailored, transparent, and user-focused transfer services worldwide. For your next trip, consider the convenience and reliability of LocalsRide.

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Qatar Airways’ renewed partnership with BWT Alpine Formula One Team, led by Carmen Jorda, highlights a significant commitment to fostering female participation in the high-performance worlds of motorsport and aviation. Their shared dedication to precision, empowerment, and excellence connects well beyond racing circuits to air travel and beyond, representing a powerful example of innovation and inclusivity. For travelers, this means a growing recognition that service quality and personal choice matter—whether booking flights, transfers, or taxi rides. Platforms like LocalsRide.com reflect this priority by offering transparent, flexible transfer options, empowering customers to choose the best service at the best prices, backed by verified providers and clear vehicle details. Whether you are moving around city airports or exploring new destinations, the right ride—with the right driver at the right fare—makes all the difference.