MMGY Global Expands Travel Marketing Reach with Think Strawberries Acquisition

The Acquisition Landscape

In a dynamic move to enhance its global footprint, MMGY Global, a prominent player in travel marketing, has successfully acquired Think Strawberries, a well-established representation agency operating in India and the Gulf Cooperation Council (GCC). This acquisition signals MMGY’s first direct venture into the Asia-Pacific region, paving the way for expanded services and deeper market connections in South Asia and the Middle East.

Shaping The Future of Travel Marketing

Now branded as MMGY Think Strawberries, this new entity will leverage the local expertise and experience of founder Amit Kishore along with senior leadership. The collaboration is poised to strengthen MMGY’s strategic approach to reaching the increasingly valuable traveler segments in these burgeoning markets.

Rationale Behind the Acquisition

MMGY Global, based in Kansas City, views this acquisition as a crucial step in aligning with its strategy to broaden international capabilities while obtaining vital local insights. With travel trends indicating a significant rise in outbound travel from South Asia and the Middle East, this move places MMGY in a strategic position to cater to growing demand.

Your Gateway to Global Travel

As part of the MMGY Think Strawberries team, Kishore will oversee operations as the new Managing Director and Head of Strategy. This continuity in leadership is essential for seamlessly integrating the agency’s established practices with MMGY’s global marketing expertise, thus enhancing service offerings.

Leadership and Vision

Katie Briscoe, CEO of MMGY Global, emphasized that this investment enriches their ability to connect with discerning travelers through a locally grounded approach. She stated, “This investment amplifies our capabilities with deeper local insight, stronger cultural fluency, and an on-the-ground network that’s second to none.”

Legacy and Client Portfolio

With a foundation established in 2011, Think Strawberries has crafted a robust portfolio, endorsing high-profile tourism clients including prestigious destinations like the Maldives, Portugal, Disneyland Paris, and Dubai Holding Entertainment. The agency’s services encompass travel representation, destination marketing, and consulting, tailored to meet the complex needs of modern travelers.

A Bright Future Ahead

The partnership is envisioned to boost destination marketing in the region significantly, empowering local clients with data-driven insights and access to global marketing expertise. MMGY Global’s existing network spans 16 offices with a workforce of over 650 employees. The organization’s commitment to the travel sector remains unwavering, and this expansion is integral to fortifying their culturally sophisticated marketing strategies.

Strategic Partnerships: The Key to Success

Transaction advisors for the acquisition included renowned firms such as PwC and Associates, Jones Day, and AZB & Partners, while Think Strawberries was supported by Parakram Legal and Rakesh Khanna & Associates. These partnerships highlight the meticulous planning and execution involved in this strategic move.

Why This Matters for Travelers

The implications of MMGY Global’s expansion reach far beyond corporate operations; they signal a shift in how travelers will experience and access services in these growing regions. Enhanced representation means better marketing strategies that cater specifically to local preferences and insights, crucial for fostering tourism in South Asia and the GCC.

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Conclusione

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