Understanding the Role of the Wilmington and Beaches Convention & Visitors Bureau in New Hanover County Tourism

Overview of the Wilmington and Beaches Convention & Visitors Bureau

The Wilmington and Beaches Convention & Visitors Bureau, commonly referred to as the New Hanover County Tourism Development Authority, plays a pivotal role in promoting the area as a travel destination. Funded primarily by room occupancy taxes, the bureau not only supports local businesses but also significantly contributes to the overall economic development of the region.

Impact on Local Tourism

Each year, New Hanover County welcomes a notable influx of tourists. In fact, it was ranked No. 8 among the state’s 100 counties for visitor impact, with tourist spending reaching over $1 billion for the second consecutive year. With a reported increase in spending of nearly 6% from 2022 to 2023, understanding the factors behind this rising interest is essential.

Visitor Spending Trends

The Wilmington and Beaches Convention & Visitors Bureau has reported that domestic and international travelers spent $1.122 billion within the county in 2023. This growth highlights a strong appetite for the area’s offerings. So, what drives tourists to choose New Hanover County?

Functions of the Bureau

At its core, the Wilmington and Beaches Convention & Visitors Bureau operates as the official destination marketing organization for New Hanover County. It markets leisure and group travel experiences, boosting sustainable economic growth and enhancing the community’s quality of life.

The bureau serves as an information hub, offering consultative services for conventions, simultaneously promoting urban development and advocating for tourism initiatives.

Governance Structure

Chartered as an independent public authority, the bureau is led by a 15-member board of directors comprising local business owners from various hospitality sectors, municipal officials, and representatives from the county government. Currently, it employs a dedicated team committed to fostering tourism.

Funding Mechanisms

Funding for the bureau stems from room occupancy taxes generated by lodging establishments. This revenue collection specifically targets overnight visitors, ensuring that property or sales taxes do not support its operations directly.

Economic Contributions to New Hanover County

While the Convention & Visitors Bureau might not be directly engaged in all aspects of economic development, its influence is profound. Through its dedicated efforts to promote Wilmington and its beaches as a unique destination, it attracts visitors who contribute extra revenue to local businesses. Furthermore, visitors’ expenditures result in local and state tax contributions, bolstering infrastructure projects.

Tourism Master Plan

The bureau has recently introduced a forward-thinking 10-Year Tourism Master Plan, aimed at enhancing New Hanover County’s competitive edge. This plan focuses on sustainable growth, year-round visitation, and community engagement, shaping a robust framework for future developments.

One core aspect of this initiative is fostering collaboration among stakeholders to ensure that the tourism sector thrives while benefiting the community. The plan also intends to build local enthusiasm for welcoming visitors as ambassadors of the destination.

Engagement with the Community

The bureau doesn’t just aim to attract visitors; it seeks to involve local residents actively. By highlighting the value of tourism, this initiative nurtures pride in community identity and invites residents to partake in the hospitality experience.

Conclusione

The Wilmington and Beaches Convention & Visitors Bureau stands as a catalyst for tourism in New Hanover County. Its commitment to enhancing the travel experience, supporting local businesses, and fostering community engagement are essential for the region’s ongoing economic development.

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