Worldwide tourist arrivals climbed 4% in 2025, signalling a return toward pre-pandemic growth

The global travel sector recorded a notable uptick in 2025, with international tourist arrivals increasing by 4% year-on-year.

Global recovery at a glance

International tourism continued its steady recovery in 2025, reaching an estimated 1.52 billion travellers — almost 60 million more arrivals than in 2024. This development suggests that demand is normalising after strong rebounds in 2023 and 2024, moving closer to the long-term average growth seen before the pandemic. Key drivers included robust consumer demand, improved air connectivity and easier visa procedures in many destinations.

What pushed growth this year

• Strong source markets: Large outbound markets remained active and resilient.
• Aviation recovery: International air capacity and passenger traffic grew markedly.
• Higher per-visitor spending: Many destinations reported that receipts rose faster than arrivals.
• Improved facilitation: Visa and border measures in several countries became traveller-friendly.

Regional performance snapshot

Growth was uneven but widespread. Africa led the pack in percentage terms, while Europe remained the largest destination region by volume.

Tourism revenues and industry indicators

Spending kept pace with arrivals. Preliminary estimates put international tourism receipts at around USD 1.9 trillion in 2025, with total export revenues from tourism, including passenger transport, around USD 2.2 trillion. Several countries — including Morocco, Egypt, Japan, the Republic of Korea and Mauritius — reported double-digit growth in tourism receipts, signalling higher average spend per visitor. Global hotel occupancy and air capacity also recovered strongly throughout the year.

Risks and outlook for 2026

Projections for 2026 point to continued but more moderate growth — roughly 3–4% — assuming economic stability, further recovery in Asia and no major geopolitical escalations. Persistent risks include higher travel costs, geopolitical tensions, trade disputes and extreme weather events. Major events like the Milano Cortina 2026 Winter Olympics and FIFA World Cup 2026 in North America are expected to give travel an additional boost.

What this means for transfers and taxis

As arrivals grow and spending rises, demand for ground transport — from airport transfers to private car hires — will increase. Travellers are likely to prioritise transparent pricing, vehicle choice and reliable drivers. Operators and platforms that offer clear vehicle details, fixed fares and easy booking will stand out as preferred options.

Practical tips for travellers

• Book airport transfers in advance to secure exact pickup times and fair fares.
• Choose a provider that shows the car make and model and driver credentials.
• Compare prices and services for private and shared transfers, and consider seat and luggage capacity.
• Factor in potential weather or event-related disruptions when planning your itinerary.

The important takeaways are the sector’s steady recovery, rising tourism receipts, and the growing value-conscious traveller. Still, the best reviews and most honest feedback cannot replace personal experience. On LocalsRide, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments, benefiting from convenience, affordability, extensive vehicle choices and a wide range of additional options. Book your Ride LocalsRide.com

In summary, global tourist arrivals climbed 4% in 2025 as travel demand returned toward pre-pandemic growth patterns, supported by stronger air connectivity, higher spending and resilient source markets. While risks such as elevated travel costs and geopolitical uncertainty remain, the outlook is cautiously optimistic heading into 2026. For travellers and businesses that rely on transfers, a focus on transparent fares, vehicle details and reliable drivers will be key to a smooth journey. LocalsRide.com supports this shift by offering a global, user-friendly solution to book personalised transfers, trips and deliveries with clear vehicle and driver information, competitive prices and straightforward booking — making it easier to get the exact car, seat and service you need when you travel.