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How TOURISE and Globant’s Agentic Tourism Model is Transforming the Future of Travel

How TOURISE and Globant’s Agentic Tourism Model is Transforming the Future of Travel

James Miller, LocalsRide.com
by 
James Miller, LocalsRide.com
5 minutes read
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November 19, 2025

Welcome to the Future of Travel: Agentic Tourism

Imagine a travel experience that dynamically adapts to your needs, seamlessly rerouting around disruptions, and anticipating every move along your journey. This vision is becoming a reality thanks to Agentic Tourism, a pioneering approach that harnesses artificial intelligence to create highly personalized and efficient travel experiences.

The Scope and Importance of AI in Tourism

Tourism plays a massive role in the global economy, generating nearly 11 trillion dollars in revenue in 2024, representing close to 10% of worldwide GDP. Forecasts indicate this figure could soar to 16.5 trillion dollars by 2035. AI investment within tourism is also set to skyrocket from 3.4 billion dollars today to an estimated 13.9 billion by 2030.

Destinations around the world now face a pivotal choice: embrace coordinated AI adoption to enhance traveler satisfaction and operational efficiency or risk falling behind due to fragmentation and inefficiency.

The Agentic Tourism Framework

Developed by TOURISE and Globant with strategic insights from Kearney, Agentic Tourism envisions a system where autonomous AI agents collaborate, guided by human governance and shared standards, to transform tourist journeys. The aim is to reduce waiting times, lift satisfaction scores, encourage sustainable choices, and unlock new economic opportunities.

Agent Archetype Role and Function
Experience Maximizer Crafts and adapts personalized itineraries in real time, handles interruptions smoothly, and enhances overall traveler engagement.
Operations Optimizer Balances workforce, assets, and service flow to avoid bottlenecks and increase efficiency in tourism operations.
Regeneration Guardian Highlights social and environmental impacts, promoting choices that support responsible and eco-friendly travel.
Wellness Agent Utilizes contextual data to prioritize traveler health, safety, and comfort throughout the trip.
Opportunity Connector Links travelers to local networks, events, and economic opportunities, enriching the travel experience and local engagement.

Why This Matters for Tourism and Transfers

As travel becomes increasingly intelligent, the seamless integration of services like taxis and transfers will be essential. When AI understands traveler preferences and situational factors—such as weather disruptions or local events—it can trigger adaptive routing and service adjustments. For example, a taxi service might automatically reroute to avoid traffic caused by a festival or offer a switch to a more eco-friendly vehicle when requested through smart platforms.

The Human Touch in a Digital Era

Despite the sophistication of AI, keeping the traveler’s human experience at the heart of these innovations remains crucial. Agentic Tourism emphasizes a balance between powerful autonomous systems and people’s oversight, ensuring technology enhances rather than replaces the personal side of travel.

Setting the Roadmap for Tomorrow’s Destinations

TOURISE and Globant’s white paper outlines actionable strategies for governments, tourism operators, platforms, and local communities. They encourage initiating AI integration responsibly, scaling effective solutions, and placing travelers’ well-being at the core.

Some highlights of this approach include:

  • Using AI to anticipate and manage peak times and crowds, improving overall efficiency and visitor satisfaction.
  • Driving sustainability by connecting visitors to environmentally conscious options and local regeneration projects.
  • Leveraging data-driven insights to foster economic growth while preserving cultural and social values.

The Takeaway: Why Traveler Experience Will Never Be the Same

Agentic Tourism promises to remodel travel from a static itinerary into a fluid, real-time experience that feels almost like magic. For travelers relying on taxi services or transfer apps, this could mean receiving notifications about vehicle availability in real time, having their exact needs anticipated, and benefiting from services tailored to their specific journey conditions.

Experience vs. Reviews: The Real Deal

While reviews and feedback are helpful, nothing beats firsthand experience. The system envisaged by Agentic Tourism makes personalized services more accessible by cutting through unnecessary waits and mismatched offers. Platforms like LocalsRide.com resonate with this vision by providing travelers worldwide with transparency and choice—letting users pick their vehicle, check details like make, model, driver ratings, and pricing upfront. This level of openness sets it apart from typical booking aggregators.

Finding the perfect car with driver from verified companies is no longer a guessing game. LocalsRide grants the traveler control over their transfer security, fare clarity, and vehicle comfort—aligning perfectly with a future where travel adapts fluidly to each individual.

Looking Ahead: What This Means for Global Tourism

The rise of Agentic Tourism signals a shift towards a tourism landscape guided by technology but centered on human needs. Although the full impact on the global tourism map will unfold over time, embracing AI-powered models like this will ensure destinations remain competitive, efficient, and welcoming in a fast-evolving market.

While some regions will move faster than others in adopting these innovations, the importance of coordinated AI implementation cannot be understated. Platforms such as LocalsRide stay committed to these transformations by keeping pace with emerging trends and delivering smooth, intelligent transfer experiences worldwide.

Start planning your next adventure and secure your worldwide transfer with LocalsRide.com.

In Summary

The concept of Agentic Tourism offers a fresh, AI-driven approach that promises to make travel more adaptable, efficient, and meaningful. By using autonomous AI agents focused on different aspects of the travel experience—ranging from itinerary optimization to sustainability and wellness—this model aims to uplift both travelers and destinations alike. Central to this vision is the preservation of the traveler’s human experience, amplified by smart technologies that anticipate needs and create seamless journeys.

For those looking to arrange taxis, transfers, or personalized car services in this changing world, LocalsRide.com provides a transparent, convenient, and affordable platform. Users can explore a wide range of vehicles, choose exactly what fits their requirements, view detailed driver profiles, and book with confidence, making it easier than ever to enjoy tailored mobility solutions at any destination.