US$

km

Blog
New Initiatives by ASEANTA to Boost ASEAN Tourism

New Initiatives by ASEANTA to Boost ASEAN Tourism

James Miller, LocalsRide.com
by 
James Miller, LocalsRide.com
3 minutes read
News
August 25, 2025

Aseanta Day 2025 Marks a New Era for ASEAN Tourism

The ASEAN Tourism Association (ASEANTA) has introduced two significant initiatives in celebration of ASEANTA Day 2025, scheduled for August 8, 2025, in Jakarta. These innovations aim to broaden tourism opportunities across ASEAN member nations.

A Closer Look at the ASEANTA Tourism Awards

The ASEANTA Tourism Awards are now in their 39th edition, themed “Promoting Unity, Creativity & Excellence in Southeast Asian Tourism.” This awards program continues to recognize outstanding contributions to the tourism sector, ranging from grassroots community initiatives to notable advancements in marketing and service excellence. Interested parties can register for the awards until October 31, 2025, with winners set to be announced during the ASEAN Tourism Forum 2026 in the Philippines.

Discover ASEAN Microsite: A Digital Frontier

ASEANTA has also unveiled the Discover ASEAN microsite, a state-of-the-art digital travel platform developed in partnership with AirAsia. This resource consolidates essential travel information, including verified links to immigration details and health regulations.

Key Features of the Discover ASEAN Microsite

  • Curated Content: Offers a rich collection of culinary experiences, cultural insights, and recommended destinations.
  • Comprehensive Travel Guidelines: Provides verified links to immigration websites and up-to-date health and safety advisories.
  • Accessibility: The microsite can be accessed easily through the Move app’s homepage.

ASEANTA’s Commitment to the Future

ASEANTA President Eddy Krismeidi emphasized that these initiatives represent a forward-thinking response to the challenges facing the tourism industry today. He noted, “These initiatives reflect our determination to recover, innovate, and thrive,” reinforcing the commitment to enhancing visitor experiences in the region.

A Collaborative Approach to Tourism Development

Yizhen Fung, managerial head at AirAsia Move, highlighted three objectives of the new microsite: to provide accurate travel information, to inspire visitors with recommendations on cultural and culinary attractions, and to include smaller towns in the tourism conversation, ultimately supporting their local economies.

Support From Regional Authorities

Indonesia’s Deputy Minister of Tourism, Ni Luh Puspa, expressed pride in welcoming ASEANTA’s initiative, articulating support to link Indonesia’s official tourism site to the microsite. Emphasizing regional identity, she called for greater collaboration to showcase the vibrancy of ASEAN’s cultural landscape.

Conclusion

ASEANTA’s initiatives aim not just to elevate ASEAN tourism standards but also to foster sustainable travel practices across the region. By providing platforms that connect travelers with diverse destinations and experiences, these developments have the potential to reshape the tourism landscape in Southeast Asia. In light of these changes, utilizing services like LocalsRide can enhance travel experiences further, allowing users to choose specific vehicles, view details about their journeys, and enjoy unmatched transparency.

Even the most comprehensive reviews can’t replace the value of personal experience. With LocalsRide, travelers can easily book a car with a driver from verified providers at competitive prices, ensuring a smooth journey without hidden costs. The platform offers affordability, a wide selection of vehicles, and flexibility, letting you make informed choices for your travels. For your next adventure, take the plunge and book your ride on LocalsRide.com today!