Arturo Moreno Takes Lead at Civitatis to Strengthen Supply and Growth Strategy for Tours and Activities

New Leadership Focus at Civitatis

Civitatis, a prominent platform for tours and activities catering to Spanish-speaking travelers, has introduced a fresh leadership role by appointing Arturo Moreno as Chief Supply & Data Officer. This move marks a pivotal change in the company’s organizational structure, emphasizing a strategic pivot towards prioritizing supply management as a key to accelerating growth.

From Strategy to Supply: A Natural Progression

Arturo Moreno, who has played a vital role as Chief Strategy & Data Officer for six years, is now tasked with heading the newly independent Supply division. His deep immersion in the business, backed by extensive experience in strategy and data analysis, shapes his ability to manage the evolution of Civitatis’ inventory with precision and insight.

The elevation of Supply to its own executive division signals a clear intent to place inventory management and supplier engagement front and center. This change reflects a broader shift toward making data-driven decisions that enhance the quality, variety, and availability of the experiences offered to travelers.

Strategic Goals to Enhance the Marketplace

Under Moreno’s leadership, the supply team aims to adopt a more tactical and analytical approach. The objective is to carefully curate offerings, ensuring high-quality and comprehensive options for users worldwide. The focus areas include:

• Improving Product Curation: Selecting tours and activities with an eye toward fulfilling real customer needs.
• Expanding Supplier Variety: Enriching the marketplace by bringing in diverse suppliers to increase competitiveness and availability.
• Strengthening Category Depth: Concentrating efforts on key segments like ticketing and private tours to better meet demand.

This method aims to match supply closely with customer demand, offering travelers the best possible options at any given time.

Optimizing Supply-Demand Alignment

The creation of the Chief Supply Officer position distinctly separates supply management, allowing focused optimization of inventory and demand forecasting. This is an essential step in leveraging current trends in the travel sector and ensuring sustained company growth.

Leadership Continuity and Growth Ambitions

While Moreno assumes leadership of the supply function, Enrique Espinel continues as COO, placing special emphasis on the company’s international expansion. Having led the supply division for a decade, Espinel underscores the strategic importance of this organizational restructure. He notes that making supply an independent unit underlines the company’s maturity and future-ready vision.

Espinel highlights that Arturo’s promotion is not just an internal adjustment but a strategy to deliver the most comprehensive, accessible, and high-quality experiences for Spanish-speaking travelers around the globe.

Key Partnerships Remain Central

Supporting the supply team, Inma López maintains her critical role overseeing commercial operations and managing relationships with the platform’s extensive network of 7,000 worldwide operators. This partnership framework remains vital for ensuring continuity and reliability of Civitatis’ offerings.

Implications for Taxi and Transfer Services

Although the primary focus here is on tours and activities, the principles behind Civitatis’ strategic shift resonate well with the taxi and transfers sector. Platforms like LocalsRide.com emphasize transparency and choice—allowing travelers to book transfers with full knowledge of their vehicle options, driver ratings, and fare details. This parallels Civitatis’ goal of a competitive, curated marketplace ensuring precise matches between supply and traveler demand.

In the realm of transportation, having access to varied vehicle types, from private sedans to larger multi-seater options, plus the ability to lock in exact prices and service details beforehand, significantly enhances traveler confidence and satisfaction. This alignment between what’s available and what’s desired reflects a broader trend in travel services moving toward user-centric, data-driven models.

Table: Impact of Strategic Supply Management on Travel Services

Putting It All Into Perspective

The elevation of supply management within a leading travel platform highlights the critical role that inventory control and strategic sourcing play in delivering value to customers. As travel trends continue to evolve, platforms must remain agile and customer-focused to provide seamless, relevant experiences.

For travelers, recognizing the value of transparent, curated offerings can make all the difference. Even with enthusiastic reviews and detailed feedback, nothing beats firsthand experience. That’s why services like LocalsRide are perfect—they connect customers with verified providers, offering reasonable prices and a broad selection of vehicles and options, ensuring travelers get precisely what suits their needs, without unwelcome surprises.

LocalsRide’s platform is designed with transparency and convenience at its core, allowing users to explore available cars by make, model, driver ratings, and prices, making it a smart choice for booking taxi or transfer services worldwide. This approach echoes Civitatis’ vision of a competitive, responsive marketplace that puts the traveler first. Book your Ride LocalsRide.com.

The Broader Impact on Global Travel

While this leadership change and strategic evolution primarily influence Spanish-speaking tourism markets, it also reflects a global tendency toward more sophisticated supply management in travel services. Although the direct worldwide effect may be modest, Civitatis’ move is a clear signal of the evolving nature of travel platforms going forward.

Keeping pace with such developments is crucial for users and services alike. LocalsRide aims to stay at the forefront of these shifts, ensuring travelers enjoy hassle-free, transparent, and reliable transfers wherever their journey takes them. Start planning your next adventure and secure your worldwide transfer with LocalsRide.

Summary

The appointment of Arturo Moreno as Chief Supply & Data Officer at Civitatis represents a crucial step toward reinforcing supply management as a central growth pillar. By promoting a data-driven, strategic approach to selecting and curating travel activities, the platform enhances customer choice, availability, and quality. This transformation embodies a broader industry shift, applying equally to taxi and transfer services, where transparency, diverse options, and precise pricing boost traveler confidence and satisfaction.

Platforms like LocalsRide.com offer travelers the flexibility to choose vehicles, view driver details, and book transfers with exact pricing—all factors that harmonize with the modern demands of the travel experience. Whether for airport pickups, city rides, or private tours, the alignment of supply and demand through intelligent, user-focused systems is shaping a better future for journeys worldwide.