Cox & Kings Expands With Five New Franchise Outlets in Emerging Cities

Expansion of Franchise Outlets

Cox & Kings has unveiled five new franchise outlets strategically positioned in Faridabad, Gurgaon, Dharamshala, Agra, and Ahmedabad. This ambitious expansion is part of a broader strategy to establish a total of 200 outlets across India within the next two years, targeting the growing community of aspirational travelers in Tier 2 cities. The aim is to provide customized and experience-driven travel backed by trustworthy local connections.

Why Tier 2 Markets?

The choice of locations reflects a significant trend—travel interest is rapidly shifting beyond metropolitan areas. Travel seekers from these emerging cities are increasingly eager for unique and memorable travel experiences that are often more accessible through local touchpoints. This response highlights a changing tide in the Indian travel landscape.

• Faridabad: Conveniently situated near South Delhi, it connects a burgeoning middle-class to a wide range of travel options.
• Gurgaon: Known for its affluent, professional demographic, which seeks both international and tailored travel opportunities.
• Dharamshala: A popular hill station that attracts a mix of leisure tourists and young adventurers, making it an ideal spot for community engagement.
• Agra: Beyond its tourism allure, locals are growing interested in exploring outbound travel.
• Ahmedabad: With its rising economic status and eagerness for global experiences, it represents a key market in western India.

Services Offered in New Outlets

These new locations will feature a range of services tailored to customer needs, including:

• Group tours and fixed departures
• Luxury getaways and personalized itineraries
• Standalone bookings, visas, and travel insurance options

This diversification gives travelers more control and flexibility over their travel arrangements, enhancing their experience.

Shifting Travel Preferences

Due to evolving travel demands after the pandemic, there is a noticeable shift towards more experience-driven and personalized journeys. Cox & Kings aims to position itself as a reliable partner for this new generation of travelers, further solidifying its role in the industry. By selecting franchisees rooted in local markets, the organization ensures alignment with service values that resonate with customers.

Conclusion: Embracing Change in Travel

The launch of these five new franchises represents a pivotal step for Cox & Kings, emphasizing the brand’s commitment to fostering travel opportunities that connect aspirants across India. Being a trusted partner for travelers enhances the way they experience journeys—both domestically and internationally.

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