Ospree Duty Free Launches Unique Value-Back Initiative at Airports

Introduction to the Campaign

The recently launched year-long value-back campaign, known as ‘Duty Free Now Free’, promises to revolutionize duty-free shopping across select airports in India. Spearheaded by Ospree Duty Free, this initiative began rolling out in June 2025 and is now operational at key locations such as Mumbai, Ahmedabad, Lucknow, Thiruvananthapuram, Jaipur, Mangalore, and Amritsar. Shoppers can look forward to receiving rewards that mirror their expenditure, enhancing their overall travel experience.

Details of the Initiative

The campaign, aptly named ‘Duty Free Now Free’, aims to redefine the experience of duty-free shopping. The flagship hub for this program is the Mumbai Airport, which is the largest in terms of participation. However, its reach extends to several regional airports, including:

• Ahedabad
• Lucknow
• Thiruvananthapuram
• Jaipur
• Mangalore
• Amritsar

As part of this initiative, travelers will be able to unlock travel and lifestyle benefits totaling the value of their purchases. By scanning a QR code at the time of checkout, shoppers will receive vouchers via WhatsApp, giving them instant access to various perks linked to Adani’s hospitality, travel, and other services, including:

• Premium airport services via Pranaam
• Parking privileges
• Special offers from restaurants and lounges within Adani’s ecosystem

Value Back Across Different Locations

This program is cleverly structured around variable city thresholds, allowing for a value-back of over ₹20,000 in Mumbai, while other regional airports offer upwards of ₹10,000. This flexibility ensures that all customers, whether they’re international or regional travelers, benefit from consistent and tangible rewards. As an Ospree spokesperson noted, “Duty Free Now Free is a step towards integrating duty-free shopping into the core travel experience, making it both engaging and rewarding.”

Expanding Opportunities

As this innovative value-back program unfolds, Ospree Duty Free anticipates potential collaborations with new brand partners, enhancing the breadth of its offerings. For travelers, this campaigns not only fosters greater savings but also ties airport shopping with larger lifestyle benefits, contributing to a richer travel experience.

The Digital-First Approach

With its emphasis on a digital-first model, Ospree Duty Free positions itself as a major player in modernizing travel retail. This not only ensures that their offerings are relevant to changing consumer preferences but also makes duty-free shopping more engaging. Such initiatives stand to benefit travelers looking for seamless shopping experiences that extend beyond mere retail transactions.

Implications for Travelers and Services

The introduction of such programs like the ‘Duty Free Now Free’ initiative by Ospree duty-free shopping shows a commitment to enhancing the travel experience. For those using taxi services or transfers, this initiative can lead to added value when commuting to or from airports. Imagine booking a ride with LocalsRide to the airport, completing your shopping there, and enjoying exclusive discounts on your return trip. The interplay between shopping rewards and transportation services exemplifies how diverse elements of travel can be synergistically combined, providing an all-around improved experience.

Conclusion: A New Era of Duty-Free Shopping

The value-back initiative by Ospree Duty Free is a game-changer for travelers who relish the joys of shopping without the traditional constraints. Of course, while expert opinions and industry reviews can guide decisions, nothing beats firsthand experience. On LocalsRide.com, it’s easy to hire a car with a driver from verified providers at fantastic prices, ensuring that travelers can take full advantage of such initiatives without any surprises. With options for a variety of vehicles and personalized services, LocalsRide makes it trivial to plan your travel effectively. Remember, whether heading to the airport or exploring a new city, having control over your transportation enhances every journey. Book your ride now with LocalsRide.com.