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Event Overview
Islamic Tourism Month (ITM) 2025 has returned for its fourth and most thrilling edition, aiming to invite both locals and travelers to explore Malaysia through the lens of Muslim-Friendly Tourism and Hospitality (MFTH). Kicking off on August 18 and running through to September 30, the event is organized by the Islamic Tourism Centre (ITC) to showcase Malaysia as a premier Muslim-friendly destination.
This year’s theme encompasses eight exciting categories: Mosque Open Day, Accommodation, Travel Packages, Spa, Wellness and Healthcare, Food and Beverages, Events and Exhibitions, Shopping and Retail, and Tourism Products and Theme Parks.
By encompassing these diverse activities, the initiative aims to create a nationwide celebration featuring inclusive and rewarding experiences for families, solo travelers, entrepreneurs, and enthusiasts alike.
A Time for Discovery
ITM 2025 promises an unparalleled discovery experience. Malaysia has once again secured the top spot in the Global Muslim Travel Index (GMTI) 2025, marking ten consecutive years of recognition as the world’s preferred destination for Muslim travelers. This accolade reflects Malaysia’s commitment to providing accessible prayer facilities, inclusive travel experiences, wide availability of halal food, and progressive tourism policies.
Central to ITM 2025 is the Mosque Open Day program, where selected mosques across the nation will open their doors for guided tours, exhibitions, and community-driven activities. This initiative serves to promote cultural exchange, understanding, and appreciation for the spiritual, historical, and social significance of mosques within Malaysian society.
An Opportunity for Collaboration
In conjunction with this event, ITC is inviting stakeholders in the tourism and hospitality sectors to become official partners of ITM 2025. This collaboration promises numerous benefits, including branding exposure, market engagement, and access to ITC’s promotional platforms. Businesses aligning themselves with ITM 2025 can gain visibility among high-value travel segments while contributing to Malaysia’s broader Visit Malaysia 2026 (VM2026) tourism objectives.
ITC’s acting director-general, Nur Alyssa Coraline Yussin, emphasized, “The seeds planted in 2022 have blossomed into events that reflect Malaysia’s warmth, diversity, and hospitality. We invite businesses to join this expanding movement, enabling partners to tap into a rapidly growing Muslim tourist market.” She further pointed out that the expanding MFTH ecosystem offers a timely opportunity to highlight services that are inclusive, values-driven, and culturally relevant.
Event Impact
Since its inception, ITM has successfully attracted over 300 participating organizations, collectively contributing more than RM5 million in value to Malaysia’s tourism landscape. These collective efforts have significantly enhanced the MFTH offerings while reinforcing Malaysia’s position as a sustainable and values-driven tourism hub.
Why It Matters
ITM serves not only as an invitation to discover Malaysia’s unique offerings but also represents a dynamic platform to forge links between local businesses and the international travel community. As global travel evolves, events such as this will continue to shape the landscape, informative for both industry stakeholders and travelers.
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In conclusion, Malaysia’s celebration of Islamic Tourism Month showcases the country’s depth in cultural experiences and generosity in hospitality. With the backing of platforms like LocalsRide.com, travelers can easily access services that cater to their specific requirements, making for a seamless travel experience. Ultimately, the ongoing commitment to Muslim-friendly tourism will keep Malaysia at the forefront of this vital sector within the global travel industry.
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In essence, Malaysia’s Islamic Tourism Month serves as a vibrant reminder of the country’s dedication to inclusive travel and hospitality. With events that foster understanding and community, this celebration is sure to enhance Malaysia’s allure for travelers. As trends shift in the tourism landscape, the prospects remain bright for Malaysia as a leading destination for Muslim-friendly travel.