Oneida County’s Heart of NY Beverage Trail Campaign Triumphs at Telly Awards

The Triumph of Oneida County Tourism

Oneida County Tourism’s recent achievement at the Telly Awards showcases the effectiveness of engaging marketing in elevating a destination’s profile. The highlight was the Heart of NY Beverage Trail commercial, a project led by C&D Advertising, which won the award for “Best Travel & Tourism in Locally Aired Television Commercial.”

Recognizing Creative Excellence

• The Telly Awards celebrate excellence in video storytelling across various platforms.
• Notable past winners alongside Oneida County include Pixar, ESPN, and NASA.

The commercial not only earned accolades but also a Silver Winner designation in the local TV category, reinforcing the strength of its message and reach.

Insights from the Awards

The Telly Awards received upwards of 13,000 entries this year, with a distinguished judging panel comprising leaders in the video production field. The competition was fierce, featuring major players from various entertainment sectors, yet Oneida County’s initiative stood out as a prime example of effective local tourism promotion.

Jennifer Brilliante, the owner of C&D Advertising, emphasized the importance of this recognition, stating, “Winning a Telly Award is a true honor—especially for showcasing the incredible partners of Oneida County, a place so many of our team members live, work, and love.”

The Heart of NY Beverage Trail

As a pivotal element of the local economy, the Heart of NY Beverage Trail supports small-scale beverage producers in the Rome and Utica area. Danny Frieden, co-owner of Copper City Brewing, highlights the trail’s role, showcasing how it’s instrumental in marketing, networking, and raising the profile of small businesses.

Oneida County Tourism, with the support of C&D Advertising, employs creative storytelling to highlight their local partners, illustrating the rich agricultural landscape that supports tourism in the region. Sarah Foster Calero, president of Oneida County Tourism, remarked, “We’re proud to partner with our trusted advertising agency C&D Advertising, who put this video together, and we’re proud to be recognized alongside global names.”

Conclusion: A Model for Local Tourism

The efforts put forth by Oneida County’s tourism campaign emphasize the importance of creative marketing in making a destination desirable. This success story not only puts Oneida on the map but also serves as a model for how effective video marketing can drive tourism and community engagement.

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