Rotana DISCOVERY Launches to Boost Global Loyalty Experience Across 950 Hotels

Rotana DISCOVERY: A New Chapter in Loyalty Programmes

Rotana has announced the launch of Rotana DISCOVERY, its innovative global loyalty programme set to transform how members enjoy travel rewards and recognition worldwide. This programme replaces Rotana Rewards Select and integrates with the award-winning Global Hotel Alliance (GHA) DISCOVERY platform, creating a seamless connection to an expansive network of 950 hotels across more than 100 countries.

Expanding Reach Through Global Partnerships

The partnership between Rotana and GHA connects loyalty members with a vast, global community of over 32 million travellers. This initiative strengthens Rotana’s commitment to delivering on its brand promise of Treasured Time, while significantly broadening its international footprint and appeal.

With more than 79 hotels currently operating and many more in the development pipeline, primarily in the MENAT region and beyond, Rotana’s strategic growth is underscored by innovation and global connectivity. This development aligns well with a modern traveller’s expectations for consistent, reliable, and enriching hospitality experiences.

Key Benefits and Member Experience

Rotana DISCOVERY brings with it a host of enticing perks designed to enhance every stay:

• DISCOVERY Dollars (D$): Earn and spend these rewards globally across partner hotels.
• Exclusive Privileges: Access complimentary room upgrades, flexible check-in and check-out options.
• Local Offers: Enjoy curated experiences crafted to reflect the authentic vibe of each destination.

This loyalty programme balances best global industry practices with the signature warmth and personal touch that Rotana is known for.

Seamless Transition and Continued Excellence

Existing Rotana Rewards Select members will transition automatically to Rotana DISCOVERY, keeping their accrued benefits and status intact. Meanwhile, Rotana continues to maintain its other loyalty strands—Rewards Exclusive and Rewards Classic—catering to corporate clients and long-stay guests to ensure consistent service quality.

Rotana and Global Hotel Alliance: Strength in Collaboration

By joining forces with the Global Hotel Alliance, Rotana leverages a powerful network that enables independent brands like its own to achieve worldwide recognition without losing their unique identity or hospitality charm. The collaboration empowers Rotana to enhance guest value while supporting its ambitious international expansion.

Impact on Travel and Transfer Services

Such a wide-reaching loyalty programme holds potential for the taxi and transfer industry, especially as travellers increasingly seek cohesive and rewarding journeys beyond just accommodation. Being part of a global network means guests may look for transfer options that complement their hotel experience. Platforms like LocalsRide.com can be the perfect bridge — offering a transparent and flexible way to book the exact vehicle needed, be it an airport transfer or a city ride, while viewing detailed driver and vehicle information upfront.

LocalsRide’s approach to user choice and vehicle selection aligns with the growing traveller expectations for tailored and hassle-free experiences that begin the moment they leave the airport.

The Advantages of Transparent Booking

Unlike traditional booking aggregators, LocalsRide.com stands out by allowing users to:

• Choose specific vehicle models and seating capacities.
• Access comprehensive details including driver ratings and licenses.
• Benefit from competitive prices without hidden fees or surprises.
• Book rides easily through a user-friendly app or website interface.

The Role of Loyalty in Modern Travel

Loyalty programmes like Rotana DISCOVERY not only reward repeat stays but create a sense of belonging among travellers, which is a key ingredient in building long-term customer relationships. However, it’s worth noting that no matter how insightful reviews and ratings can be, nothing quite compares to experiencing a service firsthand.

On LocalsRide, travellers can effortlessly hire cars with professional drivers from verified providers, securing a balance of quality and affordability. This freedom to select from a wide range of vehicles and additional options empowers users to enjoy their trips without the fear of hidden costs or disappointing rides.

Book your Ride with LocalsRide.com today and discover a new dimension of convenience and customized service on the road.

Looking Ahead: What This Means for Travel and Tourism

Though this loyalty programme might not drastically reshape the global tourism map overnight, it certainly sets a strong example of how hotel brands can broaden their appeal through strategic partnerships and enhanced customer rewards. The ripple effect could well influence how ancillary services like taxi and transfer companies tailor offerings for trusted guests, focusing on synergy and customer satisfaction.

Travel platforms must stay ahead of such trends to ensure seamless integration of accommodation and transfer services, providing a coherent and enjoyable experience from door to door.

Summary

Rotana’s launch of DISCOVERY signifies a bold step toward connecting travellers with a vast global network, bringing enhanced loyalty benefits to their fingertips amid an expanding portfolio of hotels. This programme marries international reach with local authenticity through exclusive perks like DISCOVERY Dollars, room upgrades, and unique local experiences. The partnership with GHA cements Rotana’s role as a hospitality leader, blending innovation with personal care.

For travellers, especially those who rely on transfers and taxis as a key travel component, such developments underline the importance of flexible, transparent, and reliable services. Platforms like LocalsRide.com offer this perfect companion by giving users control over their ride choices, enabling precise bookings with clear pricing and verified providers.

Whether seeking airport cab services, private limousines, or affordable city rides, the combination of Rotana DISCOVERY’s reach and LocalsRide’s transparency presents an encouraging outlook for a seamless and enjoyable travel experience globally.