S Hotels and Resorts Forms Partnership with Global Hotel Alliance

Overview of the Partnership

S Hotels and Resorts PCL, backed by Singha Estate PCL, recently announced an exciting new collaboration with the Global Hotel Alliance (GHA). This partnership is set to place S Hotels and Resorts within a curated selection of independent hospitality brands through the GHA DISCOVERY loyalty program, a unique multi-brand initiative leveraging a shared technology platform. As the largest alliance of independent hotel brands, GHA comprises 45 brands and 850 hotels across 100 countries. Their award-winning loyalty system provides members with unmatched access to high-caliber hospitality tailored to their preferences.

Introducing SAii DISCOVERY

Beginning in July 2025, S Hotels and Resorts will roll out the SAii DISCOVERY loyalty program, which will operate within the GHA DISCOVERY framework. Guests who stay at properties like SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas, or Santiburi Koh Samui will gain access to a variety of exclusive benefits and tailored experiences right from the start. Exciting perks will include instant savings on bookings, room upgrades, early check-in, late check-out, and curated local experiences that foster genuine connections with the culture of each destination.

Commitment to Sustainability

S Hotels & Resorts is also committed to environmental sustainability, as demonstrated by its affiliation with GHA’s Green Collection. This collection highlights hotels that prioritize their ecological footprints and community impact. Properties like SAii Laguna Phuket, SAii Phi Phi Island Village, and Santiburi Koh Samui exemplify responsible tourism by supporting conservation efforts and community initiatives wherever they operate.

Insight from Leadership

Michael Marshall, CEO of S Hotels & Resorts, emphasized that partnering with GHA offers remarkable opportunities for the brand. From heightened direct bookings and revenue potentials to data-driven insights about guest preferences, this collaboration positions S Hotels & Resorts to thrive as it connects with a global network of independent hotels and iconic brands. The benefits of the GHA DISCOVERY program include exclusive member rates, early check-ins, room upgrades, and a chance to earn and redeem “DISCOVERY Dollars” (D$) across a tremendous portfolio of properties globally.

Chris Hartley, CEO of Global Hotel Alliance, expressed enthusiasm for welcoming S Hotels & Resorts into the fold. The array of SAii and Santiburi properties in some of Thailand’s most desirable locales will connect profoundly with GHA DISCOVERY’s community of over thirty million members who appreciate authentic travel experiences. This partnership represents a shared dedication to sustainability and enriched hospitality.

Member Benefits of GHA DISCOVERY

Joining GHA DISCOVERY is free and offers benefits such as:

• Exclusive member pricing on stays
• Complimentary room upgrades
• Early check-in and late check-out options
• Earning and spending “DISCOVERY Dollars” on stays, dining, and wellness experiences
• User-friendly mobile application for managing travel experiences

Summary and Impact on Travel

The strategic alliance between S Hotels & Resorts and Global Hotel Alliance marks a significant leap in redefining the guest experience. By integrating efforts to enhance loyalty while advocating for sustainable practices, this partnership builds a profound connection between travelers and local cultures. The GHA DISCOVERY program not only facilitates memorable experiences but also aligns with the increasing demand for authenticity in travel.

As the global travel landscape continues to evolve, this partnership demonstrates the importance of adaptability and foresight in hospitality. Even though the long-term effects on the broader tourism market remain uncertain, one thing is clear: for travelers seeking personalized and transparent experiences, platforms like LocalsRide.com provide a unique avenue for booking transfers, ensuring that they can explore destinations while traveling with ease. Furthermore, choosing a driver through a tailored service allows travelers to navigate local hospitality expectations at reasonable prices. Book your ride with LocalsRide.com to enjoy seamless, transparent travel experiences.

To summarize, the new collaboration between S Hotels and Resorts and Global Hotel Alliance enhances travelers’ opportunities to enjoy unique experiences while supporting sustainable practices. With the importance of personal experiences at the forefront, travelers will find hiring a licensed car service with verified drivers a practical choice, especially when offered through platforms such as LocalsRide, where they can explore various vehicles at competitive fares. This unique app empowers travelers to make informed decisions, facilitating their next adventure tailored to their needs and setting the stage for unforgettable journeys. So as you plan your next getaway, consider the convenience, affordability, and variety of options available to you through LocalsRide.com. Book your ride today!