South Africa’s New Convention Bureau Chief Ushers in a Thriving Era for Business Events

Transforming South Africa’s Business Events Scene

South Africa is steering into an exciting phase in its business tourism sector with the appointment of Ms. Corne Koch as Chief Convention Bureau Officer of the South African National Convention Bureau (SANCB) starting 1 December 2025. This appointment arrives as South African Tourism takes center stage at IBTM World 2025 in Barcelona, a leading platform showcasing the nation’s standout capability in hosting international Meetings, Incentives, Conferences, and Exhibitions (MICE).

The Role of SANCB in Driving Economic and Sector Growth

The SANCB serves as a vital arm within South African Tourism, deeply involved not just in attracting conventions but also in energizing economic progress, driving transformation within the sector, and enhancing South Africa’s stature on the global business event map. The bureau’s impact is tangible—with 35 successful bids secured in the first half of 2025 alone, funneling over R415 million into the economy and inviting nearly 16,000 delegates to experience the country’s offerings firsthand.

Profiles in Leadership: Ms. Corne Koch

Ms. Koch brings to the SANCB over 20 years of expert experience in tourism destination marketing. Previously leading the Cape Town and Western Cape Convention Bureau under Wesgro, she propelled the Western Cape to the forefront of Africa’s business events arena. Her skillset in strategic partnerships, event planning, and stakeholder engagement is particularly timely, as South Africa prepares to host major international events such as the G20 Leaders’ Summit and the renowned Meetings Africa and Africa’s Travel Indaba.

South Africa’s Business Events: Bridging Culture and Economic Opportunity

Business events are recognized here as engines of more than tourism—they foster economic growth and knowledge exchange across multiple sectors. Ms. Koch’s vision aims to showcase the SANCB as a magnet for high-value events, supported by a collaborative network of government, academia, and private industry professionals working toward a unified goal of sustainable growth and global competitiveness.

Why South Africa Stands Out as a MICE Destination

What makes South Africa particularly appealing in the business events world is the seamless blend of efficient event hosting and memorable leisure experiences. Vibrant cities equipped with award-winning convention venues sit side by side with breathtaking natural landscapes that invite delegates and visitors to extend their stay and explore. This unique combination is a strong draw for event planners and participants alike.

Business Events and the Wider Travel Ecosystem

From a travel and transfers standpoint, such vibrant business event activity naturally boosts demand for reliable airport to city transfers, customized vehicle options, and dependable chauffeur services. Here, platforms like LocalsRide.com can shine by allowing travelers and event participants to select specific vehicles, get upfront details about car make and driver ratings, and enjoy transparent pricing—all critical when attending time-sensitive and high-profile events.

Opportunities for Regional and Global Travel Trade

South Africa’s rising MICE profile opens new doors for collaboration across the travel trade sector. Local businesses and travel companies stand to benefit from increased partnerships and product offerings, while innovations in transport and event hosting continue to position the country as a competitive destination.

Key Highlights of South Africa’s Business Event Success

• Strategic leadership under Corne Koch boosts sector momentum.
• Economic injections via business events make measurable impacts.
• Blend of urban sophistication and natural beauty attracts delegates.
• Upcoming global events enhance South Africa’s visibility and appeal.

Still, even the most glowing reviews can’t replace personal experience. Through LocalsRide, travelers can book vehicles with trusted drivers at fair prices, minimizing surprises and maximizing convenience. This is a valuable edge when attending coveted international gatherings.

Booking Smarter for Business Events

The convenience, affordability, and extensive choice of vehicles on platforms like LocalsRide.com enable travelers to tailor their transfer and travel plans precisely. Whether it’s a private limousine or a multi-seater cab, passengers can enjoy seamless door-to-door service with transparent fares and driver credentials at their fingertips. This careful planning support is key to managing logistics smoothly during packed conferences or competitive business events.

Get the best offers and book your ride with LocalsRide.com, ensuring your journey to and from South Africa’s business events is as impressive as the meetings themselves.

In Summary

South Africa’s business events sector is on an exciting growth trajectory, propelled by visionary leadership and strategic investments. The SANCB under Corne Koch is poised to deepen the country’s position as a premier MICE destination, leveraging strong event wins and a spectacular tourism backdrop to attract delegates from around the globe. For travelers navigating this vibrant ecosystem, reliable, exact, and transparent taxi and transfer services are indispensable. LocalsRide.com offers a smart solution by enabling travelers to book the right vehicle for their exact needs, view full driver and vehicle details in advance, and secure fair prices efficiently. Whether attending an international conference, business meeting, or incentive event, the right transfer service makes all the difference in optimizing time and comfort.