US$

km

Blog
STARFLYER Enhances Loyalty Program with New Technology

STARFLYER Enhances Loyalty Program with New Technology

James Miller, LocalsRide.com
by 
James Miller, LocalsRide.com
4 minutes read
News
August 05, 2025

Upgrading the Loyalty Platform

STARFLYER, a leading airline from Japan, recently made headlines by updating its STAR LINK loyalty platform through the integration of IBS Software’s innovative iLoyal solution. This enhancement signifies a leap into the digital age, enabling real-time digital features, improved partner integration, and a revamped self-service experience for travelers. The overhaul emphasizes STARFLYER’s commitment to digital transformation and personalized customer engagement.

Modernization of Operations

In a bid to modernize its operations and elevate the passenger experience, STARFLYER has shifted from an outdated in-house system to the more adaptable, cloud-native iLoyal platform provided by IBS Software. The integration promises a deeper connection with both domestic and international Passenger Service Systems (PSS), further streamlining functionality for users across various platforms, including web and mobile.

Key Features of the iLoyal Platform

With the transition to the new loyalty system, several noteworthy features have been introduced:

  • Digital Membership Cards: Members can now enjoy the convenience of accessing their loyalty benefits through digital cards.
  • Real-Time Updates: The platform keeps users informed with timely updates regarding their points and rewards status.
  • Tier-Based Rewards: Enhanced engagement strategies based on membership tiers ensure a more tailored experience for passengers.
  • Redesigned Mobile App: A user-friendly interface allows members to manage their loyalty benefits effortlessly.

Expanding Partner Ecosystem

The integration of IBS Software’s Partner Integration Hub further enhances STARFLYER’s capabilities, allowing the airline to broaden its partnership network and offer additional earning opportunities to its members. This advance not only fortifies customer relationships but also expands the benefits of participating in the loyalty program.

Personalized Communication Insights

The iLoyal system is built around a customer-centric framework. It delivers analytical insights that empower STARFLYER to communicate with members on a more personal level. This tailored approach helps in crafting offers that resonate with individual preferences, enhancing passenger loyalty and satisfaction.

Reshaping the Customer Experience

According to Hiroshi Goto, Senior Vice President of Innovation Promotion at STARFLYER, “Partnering with IBS Software to upgrade our STAR LINK platform is a significant enhancement for customer experience. This development strengthens member engagement and lays the groundwork for revitalizing other legacy systems within our operations.”

Additionally, Marcus Puffer, Vice President & Head of Loyalty Solutions at IBS Software, highlighted the adaptability of the iLoyal solution for various carriers, stating, “This collaboration reflects iLoyal’s versatility for both mid-sized and larger airlines. We are dedicated to supporting STARFLYER’s modernization goals.”

Implications for Travelers

The modernization of STARFLYER’s loyalty program holds promising implications for travelers, particularly when it comes to booking their transport via platforms like LocalsRide. A streamlined loyalty system encourages travelers to explore enhanced service offerings while securing reliable taxi and transfer services tailored to their needs.

Opting for a system that accommodates personalized engagement is likely to enhance the convenience factor in travel planning. A user-focused loyalty program can potentially influence travel purchasing decisions, including how passengers choose their taxi or transfer services, ensuring they select options that align with their loyalty benefits.

Conclusion

The recent upgrade of STARFLYER’S loyalty platform signifies more than just an internal transformation; it illustrates a broader industry trend toward personalization and efficient service. Passengers can look forward to a more enriching travel experience, enhanced by technology. As the travel landscape evolves, platforms like LocalsRide remain essential, providing passengers with user-friendly solutions for booking personalized transfers that prioritize transparency and convenience. The ease of selecting the exact service, viewing vehicle details, and enjoying competitive pricing enhances the overall travel adventure.

Ultimately, even the most thorough reviews and recommendations cannot compare to the value of personal experience. When considering a taxi or transfer for your next trip, explore the wide range of verified options available through LocalsRide.com. You’ll benefit from affordable prices, a variety of vehicle choices, and the comfort of knowing you’ve made an informed decision. Book your ride with LocalsRide.com today and travel with peace of mind!