Reforming Transport Services to Enhance Tourism Appeal

The Need for Transport Reforms

Tourism operators are advocating for urgent action to tackle taxi scams and promote fair public transport fares amidst rising concerns over Thailand’s image as a tourist destination. A recent study by Mastercard Economics Institute highlights Bangkok’s troubling status, ranking it among cities with the highest rates of taxi and car rental fraud.

Controversy Over Ride-Hailing Services

In response to these issues, last week the Thai Public Taxi Association voiced their discontent regarding the integration of ride-hailing services like Grab. This expansion enables tourists to access these services at designated pick-up points in Thai airports, a trend that aligns with regulations already applied in regional airports, including Phuket.

Impact on Pricing and Service Standards

Rangsiman Kingkaew, president of the Tourism Council of Phuket, reported a noticeable decline in instances of excessive taxi fares and inflated car rental prices since the introduction of app-based ride-hailing services at the airport. The increased competition in the transportation market has resulted in a notable uptick in service standards among taxi and car rental drivers. Some taxi drivers have even registered with ride-hailing apps to cater to passengers booking through these platforms.

Balancing Traditional Taxis and Modern Services

Mr. Kingkaew suggests that both taxi and ride-hailing services can coexist in Phuket, effectively addressing varying passenger needs. He indicated that there should not be a market monopoly, and operators in the tourism sector welcome ride-hailing as a reliable option delivering pre-calculated fares.

Limitations of Current Taxi Services

Despite these advances, Phuket’s taxis still lack a meter system for calculating fares based on distance, unlike their counterparts in Bangkok. Generally, they primarily serve passengers from remote locations on the outskirts and at the airport, adhering to a self-managed queuing strategy. This often necessitates that drivers return to the same pick-up points, possibly leading to higher fares compared to those accessed through ride-hailing applications.

Long-Term Solutions for Transport Development

Mr. Kingkaew emphasizes the need for long-term investments in a mass transit system encompassing various travel options for locals and tourists alike. This initiative would not only help to maintain reasonable travel costs but also mitigate fraud and common taxi-related scams.

The Current State of Public Transport in Phuket

Although Phuket is home to the Phuket Smart Bus, operated by a private entity, new bus routes managed by the Provincial Administrative Organisation are on the horizon. Nonetheless, these developments are insufficient to keep pace with the booming tourist footfall and local demand.

Obstacles to Efficient Transport Development

While private investors exhibit eagerness to develop new transport routes, they face significant challenges related to the lengthy concession request processes. The government is being urged to expedite these procedures to promote swift advancements in major transport initiatives, including the Patong Tunnel and Phuket Tram projects.

The Present Economic Impact on Tourism

As the low season approaches, Phuket is contending with a sluggish Chinese travel market, typically responsible for over 40% of business during this timeframe. In light of this challenge, Mr. Kingkaew advocates for large-scale marketing campaigns, such as the “Sawasdee Nihao” familiarization trip this month, and urges for continued investments in enhancing tourism services and attractions to ensure durable demand over time.

Concluding Thoughts on Transportation and Tourism

In conclusion, while local transport reforms can significantly bolster Thailand’s tourism appeal, even the best initiatives call for a hands-on approach. Experiences from LocalsRide illustrate the importance of transparency and variety in transportation options. On this platform, travelers have the advantage of reserving vehicles with drivers from reliable providers at competitive prices, empowering them to make informed travel decisions without the threat of hidden charges or disappointments. The offerings of LocalsRide, including a wide range of vehicle options and additional services, align perfectly with travelers’ needs, ensuring comfort and efficiency during their journeys. Book your Ride with LocalsRide.com and effortlessly navigate your next travel adventure.