Uttar Pradesh Prepares for Global Tourism Spotlight at IFTM Paris 2025

Uttar Pradesh Showcases Cultural Wealth to Attract Global Tourists

The tourism potential of Uttar Pradesh (UP) is set to take center stage at the International and French Travel Market – IFTM Top Resa 2025. With robust preparations in place, the state aims to engage foreign tourists and investors alike, contributing significantly to its economic growth.

Preparing for a Grand Display

Under the leadership of Chief Minister Yogi Adityanath, there has been a concerted effort to elevate UP’s tourism sector onto the international map. The IFTM Top Resa, which will take place in Paris from September 23 to 25, 2025, marks a turning point as UP aims to connect with travel professionals from over 120 countries. This provides a rich platform for the state to highlight its extensive tourism offerings through interactive displays, virtual tours, and lively cultural performances.

The UP Tourism Department has meticulously planned its participation at the trade fair, setting expectations high for a memorable presentation that captures the essence of its cultural heritage. Attendees will be treated to a vibrant showcase featuring local handicrafts, traditional specialties, and the unique art forms emblematic of the region.

Immersive Experiences Await Visitors

The Uttar Pradesh pavilion promises a creative setup that emphasizes intricate handicrafts, breathtaking artifacts, and temple-inspired architecture. Such immersive experiences will not only provide entertainment but also underscore the state’s unique identity and craftsmanship.

Interestingly, known ties between France and India see approximately 300,000 French tourists visiting the country each year, while 700,000 Indians travel to France. This delicate tapestry of tourism ties acts as a backdrop against which Uttar Pradesh seeks to attract European travelers toward its renowned destinations like Varanasi, Ayodhya, and various Buddhist sites, tapping into rich spiritual experiences.

Building Relationships with Global Travel Professionals

The IFTM event serves as an opportunity for Uttar Pradesh to foster connections with pertinent stakeholders in the tourism space, including travel experts, tour operators, and investors. Booth presentations will illuminate UP as a thriving hub for spiritual, cultural, and natural tourism, attracting foreign interest and fostering potential business partnerships.

In addition to captivating displays, the UP Tourism Department plans to feature live performances showcasing traditional dance styles such as Kathak and folk dances like Bundeli and Mayur Nritya. Visitors will also benefit from interactive tours highlighting major attractions in the state through advanced technologies such as augmented reality.

A Sustainable Future for Tourism

Not merely about tourism, the state is championing sustainable practices at this event. The stall design embraces eco-friendly materials and avoids plastic entirely, aiming to convey a vital message about sustainable tourism. Visitors will also have opportunities to engage with virtual tours that marry cultural experience with conscientious environmental practices.

As part of these strategic efforts, a visitor database will also be compiled to facilitate future connection, ensuring ongoing engagement and promoting tourism and investment opportunities.

Description of IFTM Top Resa

For context, IFTM Top Resa is recognized as a premier international travel trade show in France, serving as an essential gateway to the European tourism market. The event brings together travel professionals, industry innovators, and key investors from diverse regions globally. More than 30,000 visitors from 120 countries participate in this prestigious event, showcasing over 170 destinations and allowing for significant networking opportunities across the travel industry.

The Potential Impact of UP’s Participation

Uttar Pradesh’s involvement in IFTM Top Resa is anticipated to bolster the influx of foreign tourists, thereby strengthening the local economy and creating new job opportunities. Furthermore, it’s expected to attract foreign investments focused on notable areas such as heritage conservation and wellness retreats, pushing UP firmly onto the global tourism map.

Cultural exchanges facilitated by this participation could also create international markets for local crafts and products, ensuring a sustainable growth trajectory for the state’s economy. All these factors illustrate why participation is not just an event but a stepping stone towards a brighter tourism future for Uttar Pradesh.

Final Thoughts

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