VisitLEX Continues Collaboration with Marketing Agency Cornett

Continuing a Successful Collaboration

VisitLEX has reaffirmed its long-standing partnership with marketing agency Cornett after a competitive review process. The tourism bureau has worked alongside this independent agency for thirteen successful years, during which Cornett has led various strategic initiatives encompassing creative, media buying, and digital execution for the VisitLEX brand.

Significant Achievements in Tourism

Under Cornett’s guidance, VisitLEX has experienced robust growth, showcasing Lexington’s unique appeal. With an impressive economic impact of $1.7 billion projected from travel in 2024, the bureau has garnered notable recognition, including a spot on Condé Nast’s list of Top 5 Best Small Cities in the U.S.

A Bold Creative Vision

Leslie Miller, VP of Marketing for VisitLEX, emphasized the impact of Cornett’s innovative approach. “Cornett has played a crucial role in positioning our brand creatively, generating engaging conversations around what makes our city special,” she noted. This partnership not only enriches the VisitLEX brand but serves the broader Lexington community and economy.

Innovative Campaigns and Their Impact

Since 2012, Cornett has been behind some of VisitLEX’s most memorable marketing campaigns. These initiatives have drawn accolades from the industry, effectively presenting Lexington in entertaining and unconventional manners. For instance, the 2017 campaign featured an engaging advertisement filmed with horses, underscoring the city’s reputation as the horse capital of the world. Other noteworthy efforts include a Queen’s Gambit-inspired hotel room launched in 2021 and the introduction of the world’s first plant-friendly hotel in 2022.

Thinking Outside the Box

Adding a touch of whimsy, one of the most talked-about campaigns beamed an advertisement to space in 2024, inviting potential extraterrestrial visitors to Lexington—a move that Fast Company praised for its creativity. Each campaign reflects the shared ambition of VisitLEX and Cornett to alter perceptions around Lexington and establish it as a leading travel destination.

A Trusting Client-Agency Relationship

This ongoing collaboration exemplifies the strong relationship between the agency and VisitLEX. The willingness to embrace innovative ideas and take calculated risks has contributed significantly to VisitLEX’s reputation as one of the most vibrant destination brands on the global stage.

Shared Success Stories

Christy Hiler, owner, and CEO of Cornett, expressed enthusiasm for the partnership. She reflected, “Our collaboration with VisitLEX has produced remarkable campaigns—like sneakers for horses and parties for aliens. We cherish the work we’ve done together and eagerly await what’s next for both the brand and the city of Lexington.” This forward-thinking mindset sets the groundwork for thrilling new initiatives aimed at attracting even more visitors.

Conclusion

The partnership between VisitLEX and Cornett highlights the importance of creativity in travel marketing. By seeking innovative ways to engage potential visitors, VisitLEX enhances Lexington’s visibility as a sought-after destination. For those planning a visit to the area, utilizing services like LocalsRide.com can streamline the travel experience. The platform allows users to select their preferred vehicle, revealing essential details such as make and model beforehand. This type of transparency can ensure that your journey is comfortable, personalized, and fitting to your needs.

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