Saudia’s SV Lifestyle Brand Debuts at Riyadh Fashion Week, Showcasing Travel-Inspired Fashion

Introducing Saudia’s SV Lifestyle Brand

Saudia, Saudi Arabia’s national airline, expanded its brand presence beyond aviation by unveiling SV, a premium lifestyle collection, at Riyadh Fashion Week 2025. This exclusive debut took place in a chic setting known as The Roof at Al Mamlaka Social Dining, signaling a bold move to connect culture, fashion, and travel.

The Concept Behind SV: Heritage Meets Modernity

The name SV directly references Saudia’s official airline code, symbolizing a deep-rooted connection to the company’s aviation legacy. Yet, SV isn’t just about paying homage – it reinvents that heritage into a fresh, creative outlet that expresses Saudi artistry in a contemporary global context.

With the tagline “Live to Fly,” the brand embraces themes of movement, sophistication, and exploration. The runway featured 40 unique pieces inspired by the essence of travel — from elegant apparel to functional travel accessories — blending flight details with fashion-forward trends adaptable to global tastes.

A Collaboration Rooted in Saudi Creative Innovation

The collection’s design journey was guided by prominent Saudi fashion designer Mohammed Khoja, founder of the label Hindamme. His creative vision marries Saudi cultural heritage with sleek modernity, reflecting an evolution in local design that resonates worldwide. This collaboration showcases Saudia’s investment in nurturing homegrown talent and projecting it onto the international fashion stage.

Perspectives on the Fusion of Aviation and Fashion

Mohammed Khoja described the project as an inspiring channel to translate the elegance and emotion of aviation: confident, refined, and unmistakably Saudi. Meanwhile, Khaled Tash, Saudia Group’s Chief Marketing Officer, emphasized that SV extends the airline’s role from a connector of people to a cultural bridge that links tradition with contemporary expression and captivates global audiences.

From Runway to Retail: A New Lifestyle Experience

The introduction of SV at Riyadh Fashion Week marks the beginning of a wider journey for the brand. Initially launching as an exclusive collection, SV will soon be accessible via a dedicated online store opening in November 2025. Anticipate seasonal releases and collaborative projects that will further enrich SV’s portfolio of sophisticated travel-inspired lifestyle items.

SV Collection Highlights

Why This Matters for Travel and Transfers

Fashion and travel are intertwined worlds, each adding texture to the traveler’s experience. For those booking airport transfers, cabs, or limousine services, brands like SV can elevate the journey beyond logistics — it’s about feeling connected to the cultural fabric and style of the destination. Choosing a vehicle that matches one’s travel vibe or occasion has never been easier, especially with platforms like LocalsRide.com. Here, users can handpick their exact car — whether a sleek limousine or a practical seater— and view comprehensive details such as make, model, and driver ratings before booking.

LocalsRide’s Role in Enhancing Travel Style

With LocalsRide offering unparalleled transparency and a user-friendly booking experience, travelers can complement their fashion-forward journeys with transfers that reflect their personal style and punctuality, whether that’s an airport pickup or a city exploration trip.

Important Takeaways and Personal Experience Matters

The launch of Saudia’s SV brand highlights the exciting blend of culture, fashion, and travel in a way that puts Saudi creativity on a global pedestal. While detailed reviews and candid feedback offer valuable insights, nothing quite compares to experiencing such a lifestyle firsthand. On LocalsRide, it’s possible to hire a car with a qualified driver from verified providers at fair prices, allowing travelers to confidently explore in style without overspending or unexpected surprises.

The convenience, competitive pricing, and selection of vehicles—ranging from private luxury cars to more affordable seater options—translate into a seamless transfer experience. Additionally, the ability to view driver licenses, car details, and real ratings fosters transparency that traditional booking methods often miss. Book your Ride LocalsRide.nl.

Forecast: Impact on Global Tourism and Travel

This unveiling of SV represents a cultural milestone primarily within Saudi Arabia but also speaks to broader trends in the travel and lifestyle sectors worldwide. It exemplifies how airline brands can diversify and deepen engagement with customers beyond flights, influencing how travelers perceive and experience their journeys. While the global tourism map may not shift dramatically overnight, initiatives like SV show how the travel experience can be enriched with local creativity and style.

LocalsRide remains committed to staying in tune with such developments, ensuring travelers worldwide can align their transportation needs with evolving tastes and cultural innovations. Start planning your next adventure and secure your worldwide transfer with LocalsRide.

Samenvatting

Saudia’s launch of the SV lifestyle brand at Riyadh Fashion Week is a bold move that redefines the intersection of aviation and fashion. By embracing Saudi cultural heritage and modern trends, SV invites travelers to express individuality and sophistication through travel-inspired apparel and accessories. This development also accentuates how travelers today seek experiences that resonate on personal and stylistic levels, including how they move around cities and airports. Platforms like LocalsRide.com empower users to book exact vehicles, check driver licenses and reviews, and find the best transfer prices worldwide, ensuring journeys are as stylish and seamless as the SV collection itself. The next time you plan a trip, consider how your choice of transfer service can complement your overall travel experience, turning every ride into a stylish occasion.