How Mabrian and The Data Appeal Company’s WTTC Role Elevates Data-Driven Travel Insights Globally

Joining Forces for Smarter Travel Data and Sustainable Growth

The appointment of Mabrian, a Data Appeal company, as a regional member of the World Travel & Tourism Council (WTTC) marks a pivotal step toward advancing data-driven understanding in the travel sector. Represented by Mirko Lalli, CEO of The Data Appeal Company, this partnership unites over 200 global leaders responsible for a significant share—about 30%—of the travel industry’s global revenue.

Both Mabrian Technologies and The Data Appeal Company bring complementary expertise to WTTC’s mission. Mabrian, based in Spain, is a top player in travel intelligence, providing actionable data and consultation across more than 40 countries. Its affiliation with WTTC dates back to 2020 as an associate and then a Knowledge Partner by 2025, thanks to steady contributions that support WTTC’s research and strategy development.

Data Intelligence Powerhouses Under One Roof

The Data Appeal Company, headquartered in Italy, specializes in travel and location analytics. Using cutting-edge AI algorithms, machine learning, and semantic analysis, it collects and interprets geographic and traveler behavior data. This helps destinations and industry players optimize operations, sharpen market strategies, and sustain a competitive edge worldwide.

In 2023, The Data Appeal Company further expanded its reach by acquiring a majority stake—70%—in Mabrian, deepening the synergy under the Almawave Group umbrella. This alliance creates a powerhouse for global travel intelligence, aiming to fuel smarter, sustainable tourism development.

Boosting Regional Insights With Global Impact

As WTTC regional members, Mabrian and The Data Appeal Company are set to enrich the council’s global advocacy and research with focused regional perspectives and deep knowledge in travel data analytics. Their expertise will help translate complex datasets into usable insights that enable policymakers and industry leaders to make evidence-based decisions aimed at long-term sustainability and resilience.

Voices from the Industry

The WTTC Interim CEO expressed enthusiasm over this collaboration, highlighting how Mabrian and Data Appeal’s travel data expertise will complement the council’s efforts to foster a more robust and sustainable tourism industry worldwide. Meanwhile, Mirko Lalli emphasized their commitment to empowering travel planning with up-to-date, AI-driven analytics, helping all industry players better anticipate global travel trends.

What This Means for Travelers and Transfer Services

In today’s fast-evolving travel landscape, access to precise and timely data is more important than ever. For travelers booking transfers, taxis, or airport rides, services informed by the latest market intelligence can lead to better vehicle availability, optimized routing, and competitive pricing.

Platformen zoals LocalsRide.nl reflect this trend by offering users the ability to choose exact vehicles, view detailed information like make, model, and driver ratings, and enjoy transparency seldom found in traditional booking apps. Whether it’s a Private transfer, limousine, or a seater cab, comprehensive data enhances confidence and convenience for users at every step.

Key Benefits for Transfers and Taxi Services

• Exact vehicle selection: Choose the make and model that fits specific needs.
• Transparent pricing: Understand fares and avoid hidden fees.
• Verified drivers and companies: Ensure safety and quality of service.
• Real-time availability: Book with certainty about timing and location.

The Bigger Picture: Data-Driven Travel Shaping Tourism’s Future

The integration of travel intelligence companies into WTTC’s core activities signifies an important evolution toward data-powered tourism. This strategic move reinforces how aggregated, analyzed travel data benefits not only policy makers but also businesses and, ultimately, travelers themselves. As sustainable tourism gains emphasis, having concrete, evidence-based insights allows for balanced growth that respects local destinations while catering to visitor demands.

Summary of Highlights

Mabrian and The Data Appeal Company’s regional membership in WTTC unlocks advanced travel intelligence capabilities, supporting global and regional travel trends analysis. Their AI-powered data solutions supply tailored insights that foster smarter tourism planning, benefits policymakers, destination managers, and tourism businesses alike, including transfer and taxi services. This partnership exemplifies how innovation and collaboration drive the sector towards reliable, sustainable growth.

Nevertheless, no amount of reviews or data can fully replace personal experience. On LocalsRide, travelers can hire vehicles with verified drivers from trusted providers at fair prices. This direct connection encourages confidence, helping users secure rides that fit their needs—be it airport transfers, city cabs, or luxury limousines—without needless costs or surprises. The platform’s extensive vehicle options and clear, upfront conditions enhance convenience and provide a seamless travel experience.

Begin met het plannen van je volgende avontuur en verzeker je van een wereldwijde transfer met LocalsRide. Boek je rit vandaag!

In Closing: Making the Most of Data and Choice in Travel

As travel grows more connected and complex, harnessing data smartly is key to maintaining smooth, efficient tourism services. Mabrian and The Data Appeal Company’s active role in WTTC underscores a trend toward more insightful travel intelligence that benefits all stakeholders. For travelers navigating airport transfers, city rides, or exploring new destinations, platforms offering transparency, diverse vehicle selections, and reliable drivers—like LocalsRide—make it easier to enjoy a hassle-free journey at the best prices. With clear information on fares, car types, and driver credentials, you get a taxi or transfer experience that matches your expectations and lets you focus on the journey ahead.