IHG Introduces Atwell Lifestyle Brand in Greater China Starting with Shanghai Hotel

A New Chapter in Lifestyle Hotels in Shanghai

The hospitality landscape in Greater China welcomes a fresh contender as IHG Hotels & Resorts launches its novel lifestyle brand, Atwell, marking its first property opening in vibrant Shanghai. This brand is designed around an exquisite lifestyle ethos that appeals to travelers who savor quality stays and memorable experiences that go beyond the ordinary.

Design Philosophy and Guest Experience

Atwell’s core philosophy revolves around combining artistry with comfort, creating a residential feel that feels like home with a touch of surprise and delight. The hotel features open-space layouts with vibrant colors, curated artworks, and carefully selected daily essentials that add a warm, inviting ambiance. The design boasts a seamless blend of comfort and aesthetic beauty, appealing especially to younger, experience-driven travelers.

Smart Technology Meets Local Culture

One defining aspect of Atwell is its integration of smart home technology, enabling guests to use voice activation and one-touch controls to adjust lighting, temperature, and even manage smart appliances including adjustable desks and entertainment options like smart screen casting. The bathrooms boast heated towel racks, while public spaces such as the Social Hub offer a relaxed atmosphere with facilities like laundry, fitness equipment, and gaming consoles.

This brand doesn’t stop at technology; it delves deep into authentic local inspiration. Through its boutique store “Dialecte”, Atwell showcases independent designers, artist collaborations, and eco-friendly products, delivering a unique lifestyle-shopping experience that reflects Shanghai’s cultural pulse. Its dining venue, B.N.B Bistro—standing for Baozi, Noodles, and Beer—offers street-facing, semi-open spaces that encourage socializing over creative dishes and craft drinks.

Experience Atwell Suites Shanghai Wuning

Situated in the bustling Putuo District on Wuning Road, Atwell Suites Shanghai Wuning flaunts 174 rooms meticulously crafted to highlight the brand’s “living comfort” promise. Entertainment and work blend effortlessly through multifunctional smart systems and optional high bar seating for privacy and relaxation. Guests also receive artisanal touches such as hand-painted coffee cups with premium freeze-dried coffee, curated artwork, and welcoming amenities that exemplify a high-end lifestyle.

Blending Comfort and Artistry for the Modern Traveler

Atwell’s emphasis on “inspire the journey” is executed through warm, welcoming spaces that encourage a sense of belonging, while mixing local cultural influences with a modern design sensibility. Each guest’s stay offers a unique journey to appreciate life’s finer aspects, enhanced by an aesthetic lifestyle that is tangible the moment they step in.

Strategic Growth and Market Positioning

IHG aims for Atwell to strengthen its footprint within the competitive lifestyle hotel segment, especially targeting younger travelers who prize individuality, quality, and deeper connections with their destinations. This marks a strategic step to diversify the brand portfolio and tap into emerging opportunities within Greater China’s dynamic market.

Atwell’s model balances quality with affordability, providing a “high-premium, low-cost” approach that appeals to investors while offering guests an elevated experience. Supported by IHG’s renowned global systems, operational standards, and its extensive network including the IHG One Rewards program boasting over 145 million members, Atwell brings operational efficiency and profitability to the forefront.

Implications for Travelers and the Taxi & Transfer Industry

For visitors to Shanghai and Greater China, Atwell Suites represents not just a place to stay but a lifestyle statement connecting modern conveniences with cultural authenticity. From a transfer and taxi service perspective, having clear knowledge of such new properties is valuable for drivers and operators who often cater to style-conscious and tech-savvy guests. Booking platforms like LocalsRide.com offer travelers and drivers the ability to schedule transfers to these unique city destinations efficiently. The platform’s transparency—letting users pick a specific vehicle type according to preference and budget, and preview driver profiles along with fare estimates—creates a smooth, hassle-free connection between accommodation and local travel services.

How Atwell Reflects Changing Guest Expectations

• Shift from merely hotel stays to lifestyle-oriented experiences
• Demand for technology-integrated, smart accommodation
• Growing interest in local culture and artisan crafts within hospitality
• Preference for spaces that blend work, leisure, and social interaction

Key Takeaways and Final Thoughts

IHG’s launch of Atwell in Shanghai reveals a trend toward creating hotel experiences that go beyond the basics and immerse guests in a lifestyle that is as much about comfort and technology as it is about culture and art. This plays directly into the evolving travel preferences especially of younger travelers who seek authenticity, connectivity, and convenience in their journeys.

For those navigating transfer options, choosing services that recognize this lifestyle trend enhances trip satisfaction. LocalsRide.com stands out by allowing travelers to book rides that precisely match their preferences—be it a quick airport taxi or a chance to tour a destination in style. With its transparency on vehicle make, model, ratings, and fare estimates, LocalsRide ensures smart choices, avoiding surprises while supporting a seamless travel experience from the airport to the heart of the city or beyond.

Experience Is the Best Teacher – Choose Wisely

While reviews and honest feedback shed light on what to expect, no other guide beats direct personal experience when it comes to travel. LocalsRide offers access to verified car providers at reasonable prices, empowering users to make informed decisions without overspending or disappointment. The platform’s extensive vehicle range and additional options ensure convenience, affordability, and suitability for any trip type.

Book your ride с LocalsRide.com and enjoy transfer services tailored to your needs, wherever your adventure takes you.

Looking Ahead: Tourism and Lifestyle Travel Trends

The entry of Atwell into the Greater China lifestyle hotel segment may influence the region’s appeal on the global tourism map by catering to a new generation of travelers who prize individuality and high-quality experiences. While the global impact may evolve gradually, staying current with lifestyle travel trends is relevant for platforms like LocalsRide, which track these developments to ensure travelers receive service aligned with their expectations.

Start planning your next trip now and secure your personalized transfer with LocalsRide, your reliable partner for seamless city, airport, and destination transport worldwide.