Expanding Horizons: Choice Hotels Adds 50 New Quality Suites Across Key French Cities

Choice Hotels Expands Its Presence Across France

Choice Hotels International is broadening its reach in Europe with a notable addition of 50 new Quality Suites hotels throughout France. This bold move increases its French portfolio from 57 to 107 franchised properties, now spread over 41 new locations. Notably, approximately 22% of these properties are situated within major economic hubs such as Nice, Reims, Clermont-Ferrand, Limoges, Mulhouse, and Perpignan, alongside growth in existing cities like Marseille, Toulouse, and Bordeaux.

Strengthening Through Strategic Partnership

The expansion builds on a long-term partnership established in April 2024 between Choice Hotels EMEA and Zenitude Groupe. This ongoing collaboration initially integrated over 30 midscale business, leisure, and extended-stay aparthotels into Choice’s network, bringing more than 4,000 rooms under renowned brands like Clarion™, Comfort™, and Ascend Collection Hotels™ across France.

Innovative Accommodation Models for Modern Travelers

The fresh addition of 50 Quality Suites properties emphasizes flexible, long-stay accommodation tailored to evolving traveler needs. The partnership includes co-branding concepts such as Quality Suites™ and Oui Seniors, designed as multi-purpose and intergenerational venues. These establishments cater both to travelers and seniors over 55, striking a balance between temporary lodging, residential living, and co-working spaces, optimizing property use and boosting investment returns.

Supporting Seamless Travel Throughout the Year

Positioned near airports and transport links, these new properties cater to business travel demand year-round and peak seasons alike. This expansion reinforces France’s strategic significance in Choice Hotels’ EMEA growth roadmap, showing a commitment to serving diverse traveler profiles efficiently.

Expert Insights on the Expansion

David Beers, CEO of Choice Hotels International EMEA, emphasizes that France has always been central to their international growth. This latest deal with Zenitude Groupe reinforces Choice Hotels’ leadership in one of Europe’s fiercest hospitality markets. The combination of local expertise from Zenitude Groupe and Choice’s global platforms for distribution and loyalty drives a notable acceleration in expansion.

He describes the Quality Suites™ brand as a forward-thinking accommodation option, focusing on flexible room layouts, consistent standards, and comfort tailored for longer stays. This vision aims to create spaces that foster genuine connections and a sense of belonging for guests across generations.

Romain Lubrano, Co-Founder and CEO of Zenitude Groupe, highlights the mutual benefits from their partnership—expanding reach through global distribution, boosting brand recognition, and tapping into the Choice Privileges® loyalty program. Their shared vision prioritizes flexibility, consistency, and sustainability, ensuring the portfolio meets contemporary guest expectations while promoting profitable growth.

Loyalty Benefits Across the Network

All the newly added properties are part of the Choice Privileges® global loyalty program. This allows members to earn and redeem points at more than 7,100 hotels worldwide, providing added value to frequent travelers and enhancing the overall guest experience.

Why This Expansion Matters for Travelers and Transfers

At a glance, this surge in Quality Suites availability across France means more options for travelers seeking reliable, affordable, and flexible accommodations near key airports and urban centers. For anyone booking a taxi or transfer around the city or airport, these hotels bring greater convenience with their strategic locations.

Whether it’s a business trip, a leisurely visit, or an extended stay, having a wide selection of well-regarded hotels ensures that travelers can coordinate their rides and accommodations more smoothly. Platforms like LocalsRide.com complement this development perfectly—offering transparency in vehicle choices, detailed driver information, and upfront pricing to streamline the travel experience from doorstep to hotel room.

The Takeaway: Key Points to Remember

• Choice Hotels has nearly doubled its properties in France with 50 new Quality Suites, spanning key economic cities.
• This growth builds from a strategic partnership with Zenitude Groupe focused on versatility and sustainable accommodation.
• The properties cater to diverse traveler needs, including seniors and long-stay guests.
• Close proximity to airports and city hubs improves accessibility for all types of travelers.
• The Choice Privileges® loyalty program enhances traveler benefits by offering points redemption and rewards network-wide.

While reviews and feedback reveal many advantages of these new offerings, nothing quite beats the personal experience of a stay. On LocalsRide, users can conveniently hire a car with a trusted driver from verified providers at fair prices, empowering travelers to make well-informed choices without guessing games or surprises. The platform’s extensive selection of vehicles and additional services complements the enhanced hotel network perfectly.

Získajte najlepšie ponuky on your next transfer or ride by visiting LocalsRide.com. The convenience, affordability, and vehicle variety help create seamless journeys across cities and airports alike.

Looking Ahead: What This Means for Travel

Although the expansion primarily impacts the French hospitality scene, its ripple effects resonate for travelers who prefer integrated, hassle-free trips. Being near major transport nodes, these new hotels elevate the overall quality of travel in the region, making airport transfers and city rides more efficient and less time-consuming.

From a broader travel perspective, these developments ensure that the tourism and transfer ecosystem stays dynamic and responsive to modern demands. LocalsRide remains committed to keeping pace with such changes, helping travelers book reliable rides and personalized transfers with confidence.

Začnite plánovať svoje ďalšie dobrodružstvo a zabezpečte si celosvetový transfer so spoločnosťou LocalsRide.

Zhrnutie

Choice Hotels’ addition of 50 new Quality Suites across France marks a significant milestone in EMEA’s hospitality landscape. Through a solid partnership with Zenitude Groupe, these hotels provide flexible, multi-purpose stays catering to various traveler segments, from business visitors to seniors. Strategic placements near airports and city centers enhance travel ease, while integration into the Choice Privileges® program adds loyalty perks.

For travelers who rely on seamless city and airport transfers, this growth means more convenient options and better coordination between lodging and rides. Solutions like LocalsRide.com amplify these advantages further by offering transparent vehicle choices, driver details, and competitive fares, making each trip smooth and stress-free. Whether booking a cab, limousine, or private transfer, LocalsRide supports travelers in reaching their exact destination on time and in comfort—truly aligning with the evolving travel lifestyle.