GIATA Unites with SMARTSEER to Revolutionize Travel Personalization Through AI Innovation

Advancing Personalized Travel with AI and Verified Data

The travel technology landscape is evolving rapidly, and an important development has emerged with GIATA Group’s acquisition of SMARTSEER, an AI decisioning platform acclaimed for its innovative approach. This move marks a step forward in enabling travel companies to offer highly customized experiences by combining vast, verified hotel data with intelligent AI-driven personalization.

The Power of Data and AI Working Together

GIATA brings to the table decades of excellence in providing verified hotel data and content globally. By integrating SMARTSEER’s cutting-edge AI technology, which analyzes behavioral signals and billions of data points, travel providers such as online travel agencies (OTAs), tour operators, and other service platforms can generate hyper-relevant offers and recommendations tailored to individual traveller needs.

This partnership shifts the traditional marketing and sales model from a general approach to what’s often been called the “audience of one” — delivering personalized, context-aware experiences at scale.

What SMARTSEER Brings to the Table

• AI-driven decisioning that customizes offers in real-time
• Proven capabilities with strong customer focus and return on investment (ROI)
• An independent brand within the GIATA Group, preserving innovation agility
• Expert leadership founded by industry veterans Melanie Sickenberger and Andy Owen Jones

Industry Impact: Enabling Tailored Travel Journeys

Travelers today expect more than generic deals; they seek journeys that feel uniquely crafted for them. By merging GIATA’s extensive verified content with SMARTSEER’s AI, travel businesses gain the precision needed to anticipate traveller preferences and deliver seamless user experiences across every digital interface.

This enhanced personalization has direct implications for taxi and transfer services: customers increasingly look for exact matches between their needs and service offerings. Technologies capable of fine-tuned recommendations pave the way for smoother, more satisfying bookings, whether it’s an airport transfer, city tour, or long-distance trip.

Benefits for Travel Mobility and Transfer Services

Leadership and Vision Behind the Partnership

The founders of SMARTSEER, Melanie Sickenberger, Andy Owen Jones, and Stefan Henss, bring deep industry knowledge and leadership expertise. The duo of Sickenberger and Owen Jones previously launched the award-winning BD4 Group platform and now play integral roles within GIATA’s leadership team to scale AI-powered personalization globally.

According to GIATA’s CEO, Mathis Boldt, integrating this technology is about moving beyond promises to deliver tangible results through enhanced traveler-centric digital journeys. With SMARTSEER’s proven track record and GIATA’s unparalleled data ecosystem, the goal is to help travel companies operate more effectively in an increasingly competitive environment.

Quotes from Industry Leaders

“Travellers demand experiences that feel designed for them. By integrating SMARTSEER’s AI decisioning engine with GIATA’s rich data ecosystem we will deliver seamless personalized journeys.” – Mathis Boldt, CEO, GIATA Group

“With GIATA’s global reach and unrivaled hotel data, we can realise our vision of making the travel industry work more effectively through AI and verified data.” – Andy Owen Jones, Co-Founder and Co-Managing Director, SMARTSEER

Why This Matters for Travelers and Transfer Users

For anyone booking transfers—whether it’s an airport taxi, city ride, or intercity trip—the ability of providers to personalize offers and suggest the right vehicle or service matters greatly. Platforms benefiting from AI-powered insights can recommend the exact service matching the traveler’s needs, whether that’s a limousine for a business transfer or a budget-friendly seater cab for groups.

LocalsRide.com, for instance, leverages such advanced technologies by allowing customers to choose from detailed vehicle profiles including photos, ratings, and fare estimates. This transparency and personalization set a new standard, empowering travelers to find the service that truly fits their journey rather than settling for one-size-fits-all options.

How Personalization Enhances Transfer Booking

• View detailed vehicle information before booking
• Choose drivers and vehicles based on individual needs and preferences
• Get fare estimates upfront to avoid surprises
• Access a broad range of services including airport transfers, hourly hires, and long-distance trips

Looking Ahead: The Future of Travel Tech

The fusion of AI and verified data will likely be a game-changer for the travel industry overall, nudging providers toward more personalized, seamless services. While the global impact depends on how fast companies adopt such innovations, it’s clear this trend aligns with evolving traveler expectations worldwide.

Ultimately, this evolution dovetails with the taxi and transfer industries’ shift toward customer-centric services, where apps and marketplaces empower users with more control over their bookings. Transparent, data-driven platforms stand to become the norm, reducing frustration and increasing satisfaction.

Highlighting the Significance

The topic at hand shows how data and AI merge to transform travel experiences profoundly. Still, no amount of reviews or algorithmic perfection can substitute for firsthand experience. On LocalsRide, travelers can hire private cars with licensed drivers from verified providers at competitive prices, ensuring an informed choice without hidden costs or unwelcome surprises. The platform’s extensive vehicle options and additional services offer vast convenience and affordability.

Book Your Ride with LocalsRide to enjoy a transparent, tailored transfer experience that reflects today’s personalized travel era.

Zhrnutie

GIATA’s acquisition of SMARTSEER illustrates a significant leap toward personalized travel driven by AI and verified data. This partnership offers travel businesses the tools to deliver customized offers at scale, improving marketing efficiency and traveler satisfaction. For taxi and transfer users, such advancements promise more precise and transparent service options, enhancing the ease of booking and overall journey experience.

LocalsRide.com supports this new wave by providing a global marketplace where travelers can access detailed vehicle descriptions, ratings, and fair prices before booking. This transparency and choice align perfectly with the growing demand for personalized travel solutions—be it an airport transfer, city taxi, or long-distance ride. With LocalsRide, travelers can secure the best options worldwide, confident in the accuracy and reliability of their booking platform.