Suudi Arabistan TOURISE'i Başlatıyor: Küresel Turizmde Yeni Bir Dönem

Introduction to TOURISE

TOURISE has been launched as a revolutionary platform aimed at unifying leaders across tourism, technology, investment, and sustainability sectors. It represents a forward-thinking initiative designed to guide the future trajectory of tourism for the upcoming decades.

The Vision Behind TOURISE

Minister of Tourism Ahmed Al-Khateeb has officially introduced TOURISE, encapsulating a vision for a unified road map for tourism over the next 50 years. This platform is crafted to ensure that both public and private sector leaders can come together for the first time, aligning their visions and strategies to confront shared challenges within the industry.

Collaborative Opportunities

The ambition of TOURISE is clear: it seeks to connect visionary leaders specializing in various domains such as tourism, technology, investment, and cultural sustainability. By fostering collaboration among these diverse sectors, the platform aims to tackle critical issues, unlock new opportunities, and set an agenda focused on sustainable and equitable tourism.

Global Impact and Investment Potential

TOURISE does not aim to be just another networking event; it is designed to create a year-round impact through digital collaboration and thematic working groups. This initiative will also include producing white papers and global indices in partnership with leading organizations, highlighting benchmarks for sustainability in tourism.

Upcoming TOURISE Summit

The inaugural TOURISE Summit is scheduled for November 11 to 13, 2025, in Riyadh. The summit will also feature a livestream component, focusing on key themes such as:

• The Future of AI-Powered Tourism – Innovate or Fade
• The Great Tourism Reset – Disruptive Business Models and Investment
• Rebooting the Travel Experience – Upgrade in Progress
• Tourism that Works – for People, Planet, and Progress

The Economic Context

The World Travel and Tourism Council (WTTC) has projected an upward trend in tourism this year, projecting a contribution of $11.7 trillion to the global economy, constituting 10.3% of the world’s GDP. Challenges will persist in adapting to shifting traveler preferences and market dynamics. At such a pivotal moment, TOURISE is positioned to support the tourism sector through these challenges and maintain progressive growth.

Statements from Key Leaders

In a virtual launch, Minister Al-Khateeb remarked on tourism’s role as one of the most dynamic elements in the global economy, highlighting its contribution to job creation. He emphasized that the industry needs to evolve in response to technological advancements and rising sustainability expectations. “TOURISE will unite key players to develop innovative solutions and foster resilience within the sector,” he stated.

Julia Simpson, President & CEO of the World Travel & Tourism Council, expressed her enthusiasm for the initiative, noting the importance of public-private sector collaboration in paving the way for sustainable tourism. “Together, we can face current challenges while crafting a brighter future for the industry,” she affirmed.

Acknowledging Excellence: TOURISE Awards

Moreover, the introduction of the TOURISE Awards will honor exceptional destinations in the global tourism landscape. These awards will recognize achievements in several categories, such as sustainability, digital transformation, and cultural preservation. Nominations will open in June, culminating in an announcement during the summit.

Saudi Arabia’s Role in Global Tourism

TOURISE strengthens Saudi Arabia’s growing influence in the global tourism sector, aligning it with industry organizations like UN Tourism and the WTTC. Impressively, the Kingdom achieved its Vision 2030 target of attracting 100 million visitors annually—seven years ahead of schedule—emphasizing its commitment to a thriving tourism sector as a crucial driver of economic growth.

Sonuç

In essence, the launch of TOURISE is a significant step towards integrating various facets of the tourism industry, focusing on a robust and sustainable future. The myriad benefits offered by platforms like LocalsRide.com, which provide personalized transfer options tailored to individual needs, echo the principles of transparency and customization underscored by initiatives such as TOURISE. With a range of choices at reasonable prices, users are empowered to make informed decisions when it comes to transferring and touring their destinations. Book your ride on LocalsRide.com today!