Wyndham Expands Its Presence in EMEA with Over 720 Hotels

Wyndham’s Remarkable Growth across EMEA

Wyndham Hotels & Resorts has notably enhanced its footprint in the Europe, Middle East, Eurasia, and Africa (EMEA) region, surpassing 720 operational hotels. In the first half of 2025, Wyndham opened more than 60 new properties, tallying over 4,700 additional rooms. With strong development occurring in key markets such as India, Türkiye, Saudi Arabia, and the Iberian Peninsula, the company recorded an impressive 5% organic system growth in EMEA. This remarkable accomplishment underscores Wyndham’s commitment to bolstering access to quality and branded accommodations in rapidly expanding travel markets.

Key Developments

The surge in Wyndham’s growth can be attributed to strategic signings in standout destinations. The addition of properties in locations like Cappadocia and Sicily has significantly strengthened its hospitality portfolio. Furthermore, Wyndham’s technology-led franchise support augments its competitive edge by simplifying operations for franchisees, ensuring their growth aligns well with the overall corporate strategy.

Regional Highlights of Wyndham’s Expansion

In India, Wyndham has solidified its market presence by increasing its portfolio to over 90 properties. Noteworthy openings include Wyndham Garden Jim Corbett, Ramada Encore by Wyndham Lucknow Airport, and Ramada by Wyndham Cox’s Bazar Kolatoli Beach. Likewise, Türkiye continues to be a cornerstone of Wyndham’s strategy, where it stands as the largest international hotel company with over 125 operational hotels. New additions in this region include Signature Cave Cappadocia and Wyndham Tarsus St. Paul.

New Markets and Future Prospects

Wyndham is also making waves in Eastern Europe and Central Asia, introducing properties like La Quinta by Wyndham Batumi in Georgia and Wyndham Residences Aqkol in Kazakhstan. The company’s ambitious pipeline targets the introduction of its trusted Super 8 by Wyndham brand to both Saudi Arabia and Iberia, aiming for a collective 140 hotels by the end of the next decade.

Company Statements on Development

Dimitris Manikis, the President of EMEA for Wyndham Hotels & Resorts, remarked, “With more than 720 hotels now open across EMEA, we’re not just growing — we’re creating new travel experiences and opportunities for partners.” This growth has been pivotal in contributing to Wyndham’s 4% global organic net room growth, marking its 20th consecutive quarter of development pipeline growth, which now encompasses a record 255,000 rooms globally.

Investment and Technological Advancements

The company leverages its Owner First™ franchising approach and the Wyndham Advantage platform, which incorporates a substantial investment of USD 350 million in digital transformation. This investment not only enhances operational efficiency but also boosts performance for franchisees while benefiting from access to a vast network of 120 million Wyndham Rewards members worldwide, driving guest loyalty and occupancy.

Future Expansion Plans

Wyndham is gearing up for further openings across Germany, Greece, Portugal, Denmark, and Italy, putting it in an excellent position to capitalize on the growing travel demand and deepen its market presence in both established and emerging EMEA regions. With a focus on personalized experiences, these advancements in the hospitality sector are vital for meeting the evolving expectations of modern travelers.

Sonuç

Wyndham’s expansion across EMEA reflects a broader trend within the hospitality industry, showcasing how brands can successfully navigate dynamic market conditions. For travelers, the availability of quality accommodations significantly enhances their overall experience, especially when booking through platforms that prioritize transparency. At LocalsRide.com, travelers can effortlessly book personalized transfers, trips, and deliveries, ensuring a smooth journey from hotel to airport or any destination. The platform emphasizes choice, allowing users to select specific vehicles while viewing comprehensive details such as make, model, and ratings upfront.

While Wyndham’s growth provides a glimpse of future travel opportunities, personal experiences remain paramount. Whether it’s booking a hotel or hiring a car, even the most informative reviews can’t replace one’s own experience. With LocalsRide, travelers can hire a car with a driver from verified providers at reasonable prices, enabling informed decisions without the headache of unexpected expenses. Benefits like convenience, affordability, extensive vehicle choices, and a wide range of additional options await — no need to miss out on the best! Yolculuğunuzu ayırtın