What to Expect from ITB Berlin 2026’s Adventure Travel & Responsible Tourism Segment

ITB Berlin 2026 will showcase an expanded Adventure Travel & Responsible Tourism segment from March 3–5, featuring over 50 exhibitors from 27 countries and naming Peru as its first Adventure Travel Partner.

At a glance: dates, scope and partner

The segment will take place in Hall 4.1 with additional exhibition space in Hall 23, bringing together nature-focused tourism operators, certification bodies, and community-based initiatives. The event is timed to coincide with the 60th anniversary of ITB Berlin and will run as a B2B trade show alongside the ITB Berlin Convention.

Who’s showing up

New participants for 2026 include Hokkaido Tourism Promotion, the Global Sustainable Tourism Council (GSTC), and UNESCO Global Geoparks. Well-known returning organisations include the Adventure Travel Trade Association (ATTA), Myclimate, the European Centre for Eco and Agro Tourism (ECEAT), and Studienkreis für Tourismus und Entwicklung. Exhibitors will present products and services that emphasize low-impact travel, wildlife observation, and community benefits.

Programme highlights

• ITB Lighthouse Stage panels on adventure tourism, cycle tourism, and astrotourism
• Sessions on climate protection, geotourism, agritourism, and accessible travel
• Certification and award ceremonies hosted by Myclimate, GSTC, Travelife, ECPAT Germany, and RAL Umwelt

Award timeline and special events

• March 3, 18:00 — TO DO Award & TO DO Human Rights in Tourism Award (Hall 7.1b)
• March 4 — Accessible Tourism Day at CityCube Berlin; Green Destinations Top 100 Story Awards; ITB Earth Award; People’s Choice Award (Hall 7.1b)
• March 4, 18:00 — Social Entrepreneurship in Tourism Award (Hall 6.1)
• March 5, 14:15 — Gender Equality Champion of the Year Award (LGBTQ+ Pavilion, Hall 4.1)

Focused forums and guided tours

The 21st Green & Blue Tourism Forum will explore “Genuine Sustainability – Enjoying the Great Outdoors the Responsible Way,” while the Responsible Tourism Lounge by mascontour will promote industry dialogue. A guided tour titled “Resilient Destinations: Adapting Tourism to Climate Change” on March 3 (11:00–12:30) will highlight adaptation examples from mountain, coastal, and city destinations, with emphasis on infrastructure planning and practical measures.

Why this matters for transfers and taxis

Major trade events reshape ground transportation needs. Conference attendees, exhibitors and press often require timely airport pickups, group vans, or accessible vehicles to reach multiple halls and satellite events. Reduced-rate BVG public transport tickets will be available for trade visitors and exhibitors, but private transfer services remain essential for those carrying gear, hosting VIP guests, or needing door-to-door connections between the airport, hotels and exhibition venues.

Practical mobility checklist

• Book airport transfers in advance to guarantee exact pickup times and vehicle type.
• Consider a private seater or minivan for group shipments and equipment.
• Request accessible vehicles early if a passenger requires special seating, license confirmations, or extra assistance.
• Compare fares and driver ratings to ensure transparent pricing and dependable service.

Exhibitor benefits and business takeaways

For trade visitors and tourism companies, ITB Berlin’s Adventure Travel & Responsible Tourism segment is an opportunity to test new sustainable products, seek certification, build partnerships, and learn best practices in resilient destination planning. The concentration of certification bodies and award ceremonies gives providers a platform to show verified credentials and see how proof of responsibility can influence buyer decisions.

The event’s focus on accessible and community-based tourism also aligns with evolving traveler expectations: guests increasingly have a mind to choose operators who demonstrate clear environmental and social standards when booking tours, transfers, and accommodations.

Key highlights and interesting angles include the push toward verified sustainability, diverse exhibition profiles, and programming that bridges policy and practice; yet even the best reviews and most honest feedback can’t replace personal experience. On LocalsRide, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments. Start planning your next adventure and secure your worldwide transfer with LocalsRide — Book your Ride LocalsRide.com

In summary, ITB Berlin 2026’s Adventure Travel & Responsible Tourism segment gathers a wide cross-section of the sustainable travel world—exhibitors, certification bodies, and forums all focused on protecting nature while expanding travel opportunities. Attendees should plan exact pickup times, decide on private versus public options for airport and city transfers, and compare driver and vehicle details ahead of time. Platforms that show car make, model, driver rating and transparent prices make it easier to book the right vehicle, whether a private cab, limousine, multi-seater van or an affordable shuttle. LocalsRide.com supports this approach by offering a global, user-friendly solution for booking personalised transfers, trips, and deliveries, with clear fares, vehicle choices and verified providers to help you get to your destination reliably and on time.