Thailand Elevates Tourism Gateway and Regional Connectivity at ITE HCMC 2025

Thailand’s Tourism Vision Unveiled at ITE HCMC 2025

The Tourism Authority of Thailand (TAT) unveiled its dynamic The New Thailand vision at the International Travel Expo Ho Chi Minh City 2025 (ITE HCMC 2025), emphasizing the nation’s role in promoting ASEAN tourism growth and enhancing regional connectivity. The event, held from 4th to 6th September at the Saigon Exhibition and Convention Center, gathered industry leaders, exhibitors, and thousands of visitors eager to explore Thailand’s evolving travel landscape.

During the ministerial gatherings, TAT Governor Thapanee Kiatphaibool highlighted Thailand’s commitment to fostering collaboration among ASEAN countries, expanding air connectivity, and offering innovative travel experiences rooted in cultural heritage and sustainability. These efforts reinforce Thailand’s position as a trusted leader shaping tourism’s future in the region.

Highlights from the Ministerial Sessions

• Advancing ASEAN tourism through strategic partnerships
• Enhancing air connectivity to streamline travel
• Promoting sustainable and culturally rich tourism offerings
• Engaging in dialogues on digital and green transformation in tourism

TAT’s active participation in discussions about embracing digital innovation and environmental stewardship underscores its progressive approach to tourism development on a regional scale.

Thailand Pavilion: A Showcase of Culture and Experience

The Thailand Pavilion featured six prominent tourism businesses: Maple Hotel, Urbana Langsuan Hotel, Lark Holidays, Chiang Mai Night Safari, Phuket Jet Tour, and SAii Hotels & Resorts Thailand, including Santiburi Koh Samui. These companies presented a spectrum of services, impressing visitors with authentic and diverse offerings.

Visitors were also immersed in authentic Thai culture through traditional crafts demonstrations, such as Lai Yang fabric artistry from Phetchaburi, gilded textile painting, and hands-on activities like DIY rosebud keychain making. Traditional Thai costumes added an additional flair to the experience, reinforcing the country’s vivid cultural identity.

New Attractions Introduced at ITE HCMC 2025

• Michelin-starred dining experiences and Bangkok street food tours
• Adventure activities including tandem skydiving in Rayong
• Celebration of cultural festivals like Loi Krathong in Sukhothai
• International events such as Tomorrowland Thailand 2026, Rolling Loud, Wonderfruit, and Honda LPGA Thailand
• Themed journeys by various transport modes: bus, train, luxury rail, and river cruises

Looking Towards the 50th Anniversary of Thailand-Vietnam Relations

With 2026 marking the golden jubilee of diplomatic ties between Thailand and Vietnam, TAT launched campaigns such as Thái Lan, càng hiểu càng yêu (“the more you know, the more you love”) to deepen cultural and travel connections. These initiatives feature exclusive promotions and group travel benefits aimed at stimulating bilateral tourism growth.

Vietnam: A Vital Short-Haul Market

Vietnam remains one of Thailand’s key markets, with many Vietnamese travelers making multiple visits annually. The appeal lies not only in Thailand’s famed cuisine, rich history, vibrant nightlife, wellness programs, and stunning beaches but also in the increasing allure of emerging destinations:

TAT anticipates that Vietnamese arrivals will reach at least 900,000 by 2026, further solidifying Thailand’s role as a beloved destination.

ITE HCMC 2025 At a Glance

• 19th edition of Vietnam’s largest international tourism trade fair
• Over 520 exhibitors from 30+ countries
• Attendance exceeding 28,000 over three days

The event embodies a crucial platform for fostering connections, showcasing innovations, and exploring partnerships, all of which pave the way for enhanced regional travel opportunities.

Why This Matters for Transfers and Taxi Services

The expansion of tourism in Thailand highlighted at ITE HCMC 2025 not only invites travelers to explore new destinations but also shapes the demand for reliable local transportation services. Whether arriving at the airport or transferring between city attractions, visitors seek exact, timely, and comfortable transfer options.

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Summary: Thailand’s Tourism Momentum and What It Means for Travelers

Thailand is stepping onto the global stage with fresh vigor, embracing sustainability, cultural richness, and innovative experiences to captivate travelers across ASEAN and beyond. The country’s focus on expanding connectivity and promoting emerging and established destinations promises exciting opportunities for tourists.

For the modern traveler, this momentum directly impacts how one plans transfers and local travel. Reliable taxi and transfer services become essential for smooth, enjoyable trips — whether you’re heading from the airport or embarking on a luxurious river cruise. Through platforms like LocalsRide.com, booking the best private taxis, seater options, and limousine services with upfront pricing and trusted drivers is now at your fingertips.

As Thailand continues to attract millions with its diverse appeal—from Michelin-starred dining to vibrant festivals and beach escapes—having an exact, dependable transfer service not only enriches the travel experience but also turns every journey into a story worth sharing.