A new chapter in India’s hospitality landscape
United Hospitality Management (UHM), renowned globally for luxury and mixed-use hospitality, has recently made a significant leap into the Indian market by acquiring the boutique brand Rosastays. This strategic move brings 17 operational properties from popular leisure destinations under UHM’s umbrella, signalling a spirited expansion into South Asia.
Expanding footprint across key leisure locations
Rosastays boasts a portfolio spread across some of India’s most sought-after destinations, including Goa, Kasauli, Nainital, Pushkar, and Shimla. The acquisition means UHM now manages these properties, supported by a loyal network of owners and an increasing group of travelers who crave authentic and experiential stays. Over the coming years, select properties will be rebranded within UHM’s portfolio, aiming for completion between late 2025 and early 2026.
Strategic leadership in India
With Deepika Arora at the helm as Managing Director for UHM India, the company plans to push forward with an ambitious development pipeline encompassing over 700 keys, including collaborations with IHG Hotels & Resorts under the Garner brand. This acquisition is a milestone in UHM’s pursuit of growth, highlighting India’s dynamic hospitality sector as a key focus area.
Bringing global expertise with local flavor
UHM’s “glocal” philosophy blends international hospitality standards with deep regional insights. This approach has earned them the trust of global players like Marriott, Accor, Hyatt, Wyndham, Yotel, and IHG. By entering India via Rosastays, UHM aims to set new benchmarks in boutique, midscale, and luxury hospitality experiences.
Klaus Assmann, COO for Middle East, India & Southeast Asia at UHM, highlighted the immense potential within India’s hospitality market and the company’s commitment to operational excellence combined with cultural authenticity.
The role of Deepika Arora
With more than 20 years of experience in hospitality leadership with top hotel brands, Arora is known for steering growth and re-entries, such as Dusit Hotels & Resorts’ comeback in India. Under her leadership, UHM is poised to accelerate growth while maintaining a strong owner-centric philosophy.
Diverse global operations and holistic hospitality
Beyond India, UHM manages a diversified portfolio of luxury properties in Europe and the Middle East, including notable names like Hyatt Regency Lisbon, Sheraton Cascais Resort, Pine Cliffs Resort Algarve, and Th8 Palm Dubai Beach Resort. The group also operates over 60 dining venues and wellness platforms such as Serenity – The Art of Wellbeing, positioning itself as a lifestyle operator redefining hospitality beyond accommodation.
Global reach and trusted partnerships
UHM’s partnerships with global hotel chains and its mix of luxury and wellness services reflect its mission to deliver seamless hospitality experiences. The Rosastays acquisition ties into this wider narrative, emphasizing both growth and authenticity in a fast-evolving hospitality world.
| Destination | Number of Properties (Rosastays) | Type of Stay |
|---|---|---|
| Goa | Multiple boutique accommodations | Leisure, resort-style |
| Kasauli | Several charming stays | Hill station retreats |
| Nainital | Selected properties | Nature-focused escapes |
| Pushkar | Boutique hotels | Cultural getaways |
| Shimla | Cozy residences | Mountain resorts |
Implications for travelers and transfer services
For travelers, especially those seeking personalized luxury experiences, this acquisition promises wider accommodation options with a distinct cultural touch. Whether arriving at an airport or navigating between cities, efficient and reliable transfer services become all the more essential to complement such travels. Booking transfers that sync perfectly with hotel locations and schedules ensures a seamless journey from arrival to lodging.
Platforms like LocalsRide.com offer great value here — allowing users to select exact vehicles, check driver ratings, and view detailed car information, ensuring a tailored and transparent transfer experience fitting the style of boutique stays like those under UHM’s portfolio.
The importance of authentic hospitality in dynamic markets
It’s clear that the hospitality sector in India is evolving, with greater emphasis on authenticity, design, and guest experience differentiation. UHM’s integration of Rosastays properties underlines this trend and aims to elevate standards with owner-focused management and innovative guest offerings.
Such developments also hint at the growing need for reliable city and airport taxi services, cab fare transparency, and vehicle options that align with travelers’ expectations for convenience and quality. Trusted private 4-seater or limousine services, booked ahead of time via apps or platforms, can significantly improve the tourism experience – an area where LocalsRide.com excels.
Summary of key highlights:
- UHM’s entry into India is through the acquisition of 17 Rosastays properties in prime leisure destinations.
- Leadership under Deepika Arora is aimed at blending local insight with global excellence.
- Rosastays properties to be rebranded under UHM portfolio by early 2026.
- India’s hospitality market is witnessing a transformative phase valuing authentic, design-led accommodations.
- Traveler convenience in transfers and vehicle choice plays a key role in making the hospitality experience truly seamless.
While reviews and feedback offer valuable insights, firsthand experience remains unmatched. On LocalsRide, travelers can hire verified cars with experienced drivers at competitive prices, making it easier to choose exactly the right vehicle for every journey. With extensive options for vehicle types, transparent fares, and the ease of booking through their platform, LocalsRide empowers users to avoid unpleasant surprises and stick to their travel budgets.
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The expansion of global hospitality players like UHM into India signifies growing opportunities for tourism and travel services. Although the immediate global impact may be modest, it highlights the importance of integrating authentic accommodation experiences with effective transport solutions. LocalsRide stays attentive to these developments to offer travelers convenient, affordable, and transparent transfers worldwide. Start planning your next adventure and secure your worldwide transfer with LocalsRide.
In summary, UHM’s acquisition of Rosastays marks a pivotal moment in India’s hospitality scene, reinforcing luxury and authentic boutique experiences. This growth aligns with rising demand for seamless connections between destinations, airports, and accommodations. For travelers, pairing such stays with trusted transfer services ensures a smooth, enjoyable journey every step of the way, boosted by platforms like LocalsRide that offer a comprehensive, transparent way to book personalized rides at the right price.